[RGCB BI/BA] Principal I, Data Analyst

Company Introduction  

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.  

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. 

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. 

Role Overview  

This role supports the overall Cross Border business analytics domain, supporting overall business and sub-domain growth forecasting, insight-driven business opportunity deep dive for the Cross Border business. The analyst will use data to identify high-potential opportunities, guide seller acquisition strategy, and building business model to forecast category and seller growth performance.

Key Responsibilities

• Lead analytical planning for seller acquisition, forecasting, and goal tracking.
• Identify “blue ocean” categories and underpenetrated market opportunities using data insights.
• Build forecasting models for seller onboarding, activation, and GMV contribution.
• Provide actionable insights to improve recruitment efficiency, pipeline conversion, and seller activation.
• Collaborate with business leadership to align data-driven strategies with team goals.

Core Competencies

• Drives strategic impact through data, influencing country-level seller strategy.
• Owns analytical planning and metric definitions for the acquisition lifecycle.
• Communicates insights effectively to senior leadership, shaping growth priorities.
• Demonstrates strong autonomy, structured problem-solving, and business acumen.

Qualifications

• Bachelor’s or Master’s degree in Business Analytics, Mathematics, or related fields.
• 7+ years of experience in analytics, strategy, or growth planning in e-commerce or relavent industries.
• Strong SQL, Excel, and visualization tool expertise (Tableau, Power BI).
• Proven ability to translate complex data into strategic recommendations.
• Experience working with regional or cross-functional business teams.
• Able to meet the needs of English communication at work.

Recruitment Process and Others  

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/