Revenue Marketing Manager

Idaho, U.S.

Full-Time

On-site

TLDR

Drive pipeline generation and revenue impact by partnering with Sales and RevOps to execute integrated campaigns utilizing data, automation, and AI.

Major Responsibilities:

Own marketing contribution to pipeline creation, progression, and revenue outcomes across target segments
Identify and prioritize high-value accounts, active opportunities, and revenue-critical segments
Plan and execute integrated campaigns (ABM, lifecycle, outbound support, paid media)
Partner with Sales and RevOps to align pipeline targets, coverage, and prioritization
Analyze funnel performance (Lead → Meeting → Opportunity → Close) and optimize conversion rates and pipeline velocity
Identify and address conversion gaps across messaging, targeting, channel mix, and follow-up strategies
Support deal acceleration through targeted campaigns, pipeline reactivation, and account-specific programs
Execute multi-channel campaigns across email, paid media, web, and outbound channels
Leverage AI and automation tools to scale campaign development, testing, and execution
Own campaign messaging, targeting strategy, and performance outcomes
Measure pipeline contribution, campaign performance, and revenue impact using attribution tools
Analyze channel effectiveness and optimize marketing investments based on ROI insights
Collaborate with Product Marketing, Demand Generation, Brand/Content, RevOps, and Sales teams to align on execution and revenue goals

Education & Experience:

4–6+ years of experience in B2B SaaS, DaaS, or revenue-focused marketing roles

Proven experience contributing to pipeline generation and measurable revenue outcomes

Strong understanding of B2B sales cycles, buying groups, and funnel dynamics

Experience partnering with Sales teams (AEs/BDRs)

Experience with account-based marketing (ABM), lifecycle marketing, or pipeline acceleration programs

Exposure to expansion, cross-sell, or customer marketing initiatives

Familiarity with intent or signal-based marketing approaches

Experience using Salesforce (CRM), HubSpot (marketing automation), Marketo Measure (attribution/analytics), and Demandbase (ABM/account intelligence)

Proficiency with Google Workspace and Slack

Lightcast is a global leader in labor market insights with our headquarters located in Moscow, ID (US) and other offices in the United Kingdom, Europe, and India. We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, our institutions and companies, and our communities.

Lightcast is proud to be an equal opportunity workplace and does not discriminate on the basis of federally protected statuses. Lightcast has always been, and always will be, committed to diversity of thought and unique perspectives. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.

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Emsi Burning Glass

Emsi Burning Glass delivers comprehensive labor market analytics and economic insights through user-friendly web applications and tailored reports. Targeting higher education institutions and workforce development agencies, their solutions empower clients to navigate the job market landscape effectively and drive economic growth.

Founded: Founded 2000
Employees: 201-500 employees
Industry: Professional Services

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Marketing Manager

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