Retention Marketing Manager for DTC Ecommerce Marketing Agency (US Based

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Our client is fast-growing eCommerce marketing agency specialized in helping CPG subscription brands build data-driven customer retention systems that actually move the needle for retention and LTV. Our mission is to increase repeat purchase rates, elevate subscriber take-rate, convert OTP customers into subscribers, and lift cohort LTVs through high-velocity testing and deep data analysis.

Role Overview

We’re seeking a Retention Marketing Manager with hands-on experience driving results for subscription DTC/CPG brands. You’ll lead initiatives to grow, optimize, and retain subscription customers, owning experimentation across digital touchpoints and collaborating cross-functionally to launch and measure high-impact retention strategies.

Key Responsibilities

• Own all aspects of retention testing: manage 3–6 week sprints, prioritize experiments, and drive execution velocity
• Develop, implement, and analyze lifecycle strategies for both one-time purchasers and active subscribers
• Design offer and message testing across email, SMS, and onsite
• Create and optimize subscription flows (take-rate, save flows, benefit framing, gifting, etc.)
• Strategize onboarding for new customers and subscribers to maximize LTV
• Build and launch customer surveys to inform recovery flows and reduce churn for at-risk accounts
• Deeply analyze cohort data (LTV, payback period, AOV, repeat rate, growth) and report actionable insights
• Coordinate the rollout of winning experiments with internal and external teams
• Use speed, rigor, and data to solve retention challenges—always striving for faster payback and revenue retention

Requirements

• 3+ years in retention/lifecycle marketing for DTC/CPG subscription brands
• Proven expertise with subscription platforms —must have deep working knowledge of Stay AI, Recharge, or SKIO (experience with at least one is required; more is a plus)
• Demonstrated success running structured retention experiments across multiple lifecycle touchpoints
• Advanced proficiency with cohort, LTV, payback period, and churn analytics
• Skilled in copywriting and message testing for digital campaigns
• Ability to thrive in a high-speed, test-and-learn environment
• Experience collaborating cross-functionally with CX, product, design, and dev teams
• Strong proficiency in Google Sheets for reporting, data analysis, and building clear retention dashboards
• Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.)
• Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization
• Hands-on with survey tools and customer feedback analysis

Benefits

• Work from Anywhere
• Competitive Salary
• Flexible Hours