Retention Marketing Automation Specialist

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over 12M+ customers and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We are building technology and an AI-driven marketing platform to lead the AI marketing transformation—driving innovation, incremental growth, creative intelligence, and smarter budget allocation. Our platform empowers teams to make data-driven decisions, accelerate experimentation, and unlock the next era of performance and creativity.

Why Trafilea

• We build and scale our own globally loved DTC brands.

• We invest in AI and automation like few others in e-commerce.

• We test fast, grow fast, and help you do the same.

• Be part of a dynamic, diverse, and talented global team.

• 100% Remote, USD competitive salary, paid time off, and more.

Requirements

We are specifically looking for a third-party consultant — plug-and-play, highly hands-on, and able to create impact fast. Our main current challenges are email automation and HTML optimization, and we need someone comfortable working with a strong growth marketing team that has limited coding expertise.

You will map all existing email templates, optimize our HTML structure, and build a standardized end-to-end automation framework. A key part of your work will be training the team so they can independently build and manage automations after your engagement.

What you’ll do

• Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push

• Map and standardize email templates and HTML structure

• Build a reusable automated campaign framework

• Set up at least 3 core automated use cases (welcome, abandonment, winback, etc.)

• Identify and expose customer attributes from Segment.io

• Improve deliverability, personalization, and performance

• Create documentation and train the team end-to-end on automation setup and deployment

• Work with Data, BI, and Engineering to ensure data quality and integrations

• Lead A/B testing and continuous optimization across journeys
  
  What we’re looking for
  

• 5+ years in Marketing Automation, CRM, Retention, or technical lifecycle roles

• Strong HTML experience for email templating and optimization

• Python scripting experience; SQL strongly preferred

• Proven experience in eCommerce (preferably apparel)

• Experience with platforms such as Iterable, Klaviyo, Braze, Insider, Salesforce Marketing Cloud, etc.

• Experience with CDPs (Segment.io a strong plus)

• Strong understanding of lifecycle metrics: activation, churn, LTV, conversion

• Excellent communication and documentation skills

• Advanced English