Retention Manager for Apparel Subscriptions

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

The mission of the Retention Sr. Manager (Apparel) is to design and lead an end-to-end retention strategy that transforms one-time buyers into loyal, long-term customers. You will own the customer journey across Email, SMS, Push, and Loyalty programs, driving engagement, repeat purchase, and profitability for Shapermint and Truekind’s 12M+ customer base. Acting as both strategist and executor, you will set quarterly roadmaps, lead testing and optimization, and leverage data-driven insights to grow LTV while reducing churn.

• Direct Channel Leadership: Own and scale Retention channels (Email, SMS, Push, WhatsApp) for Apparel brands.

• Lifecycle Journeys: Lead strategies from onboarding and transactional flows to winback and loyalty campaigns.

• Multi-Channel Strategy: Maximize impact by aligning messaging, segmentation, and frequency to reduce fatigue and unsubscribes.

• Cross-Functional Collaboration: Partner with Growth, Creative, Data, and IT squads to execute campaigns and automated flows.

• Market & Competitive Insights: Benchmark top competitors weekly to inform creative calendars and strategy.

• OKRs & Roadmaps: Define quarterly objectives and initiatives balancing innovation with flawless execution.

• Reporting & KPIs: Monitor and present metrics such as repurchase rate, conversion, and LTV/CAC, highlighting risks, blockers, and opportunities.

• Execution Excellence: Ensure campaigns and projects are delivered on time, at scale, and with clear visibility for stakeholders.

• Culture of Testing: Foster a test-and-learn environment to unlock new growth opportunities.

Requirements

• Experience:

  • 7+ years in retention marketing, ideally in digital-first/e-commerce environments.

  • 5+ years in leadership roles managing cross-functional teams.

• Education: Bachelor’s in Business, Marketing, Engineering, Analytics, or related field.

• Skills & Attributes:

  • Proven ability to lead high-impact retention strategies.

  • Strong analytical mindset, skilled at interpreting customer data to drive insights.

  • Exceptional communication and collaboration across functions.

  • Solid understanding of CRM, lifecycle management, and retention tactics.

  • Excellent organizational skills with ability to manage multiple priorities.

  • Attention to detail, strong problem-solving, and ability to balance big-picture strategy with execution.

  • Dynamic, ambitious, curious—always testing and exploring AI and new technologies.

• Leadership: Experienced in coaching, empowering, and holding teams accountable.

• Languages & Technical Skills:

  • Advanced English (mandatory); Spanish a plus.

  • Strong knowledge of analytics tools; SQL/Data Science a plus.

  • Nice to have: Basic familiarity with front-end tools, tracking systems, or working with engineers.