Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.
Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.
The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
The Research & Insights Manager is a critical role responsible for leading research initiatives and creating materials that will aid in winning and growing client relationships. This individual will conduct in-depth audience and market research as well as campaign and competitive analysis to inform larger business decisions, content strategies and product development.
Responsibilities:
- Develop and lead research initiatives that directly support the Brand Strategy and Sales teams, informing internal decision making, product offerings and sales pitches
- Gain a deep understanding of and become the expert on our GMG brand audiences (including demographics, psychographics, and media consumption habits)
- Use social listening data to inform learnings on topics such as brand affinity, audiences and trends
- Conduct research that will provide strategic and reliable insights (in line with overall brand and business strategies) in response to single RFPs and larger business opportunities
- Complete customized research requests to extract meaningful insights and creatively tell a story through statistics. Create a narrative through the numbers to position GMG brand audiences in a way that resonates with prospective clients and drives increased advertising partnerships
- Independently own end-to-end creation of presentations (ie: Google Slides) in response to specific stat requests and audience related questions
- Demonstrate research storytelling skills, drawing out key insights and collaborating with Brand Strategy team to develop compelling and proactive content programs
- Develop and maintain relationships with external data and research partners while consistently evaluating potential new data and research partners
- Become the expert on GMG measurement offerings (brand lift studies, etc…) and continue to evolve our offerings to support the needs of our campaigns and client partners
- Collaborate closely with sales, brand strategy and account management teams to translate insights into actionable recommendations
Qualifications
- Bachelor's degree in market research, statistics, or a related field.
- Minimum of 3 years of research and analytics experience, preferably in the digital media industry.
- Strong analytical skills and ability to translate data into actionable insights and to tell a story through data
- Proficiency in data analysis tools
- Strong skills working in Google Slides, Keynote and Powerpoint
- Excellent communication skills (including audience storytelling and presentation skills)
- Experience with digital analytics platforms (e.g., Google Analytics)
- You thrive in a dynamic, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically
Location: New York (hybrid)
