Brief
CC.Talent is seeking a highly skilled Digital Media Marketing Specialist to drive brand awareness, engagement, and lead generation for Barloworld. The ideal candidate is an expert in digital marketing strategies, content creation, SEO, social media management, and campaign optimization. This role is remote and requires a strategic thinker with a data-driven approach to digital marketing, particularly within B2B industries such as construction, agriculture, and heavy equipment.
Client Details
Our client is a leading industrial brand with a strong presence in equipment, automotive, and logistics. As the company expands its footprint in Botswana, a well-structured digital marketing strategy is essential to reach new markets and drive customer engagement. The Digital Media Marketing Specialist will play a crucial role in enhancing the company's online visibility and customer outreach.
Key Responsibilities:
Develop and execute digital marketing strategies targeting the civil engineering, construction, agriculture, landscaping, renewable energy, and waste management sectors.
Conduct market research to identify opportunities in non-mining industries.
Manage the company's online presence, including social media platforms, website, and email campaigns.
Create high-quality, industry-specific content (blogs, videos, case studies).
Optimize the company’s website for SEO, ensuring high visibility in local and industry-specific searches.
Manage and analyze digital advertising campaigns, providing insights and recommendations.
Collaborate with local sales teams to align marketing efforts with sales goals.
Design and execute webinars, virtual trade shows, and other interactive customer engagement activities.
Track KPIs, including traffic, engagement, lead generation, and conversion rates, and report to stakeholders regularly.
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Digital Marketing Specialist Q&A's