Regional Sales Manager

Position Overview

The Regional Sales Manager (RSM) is responsible for driving revenue growth and strategic market expansion across a multi-state territory in the Eastern U.S. This role leads territory development through direct sales, channel management, and partner enablement within the hardware and software manufacturing ecosystem (cloud experience preferred).

The RSM will develop and execute a regional business strategy that expands market share, strengthens partner performance, and increases end-user adoption.

Key Responsibilities

Territory Strategy & Growth

• Develop and execute a comprehensive regional sales plan
• Drive new business acquisition while expanding existing accounts
• Identify and penetrate high-value vertical markets
• Achieve and exceed revenue and margin targets

Channel & Partner Management

• Recruit, develop, and manage manufacturer representatives
• Strengthen reseller and technology partner relationships
• Conduct joint business planning and performance reviews
• Enable partners through training, field engagement, and co-selling

Direct Sales & End-User Engagement

• Build relationships with enterprise and strategic end users
• Lead complex sales cycles from prospecting to close
• Deliver executive-level presentations and solution positioning
• Coordinate with technical and operations teams to ensure successful deployments

Market Intelligence & Reporting

• Provide accurate forecasting and pipeline management
• Monitor competitive landscape and regional market dynamics
• Deliver regular performance updates and strategic insights to leadership

Qualifications

• 5+ years of sales experience in hardware/software manufacturing (cloud-based solutions preferred)
• Proven success managing multi-state territories
• Strong background in channel sales and partner development
• Experience working with manufacturer reps and reseller networks
• Demonstrated ability to close complex B2B deals
• Excellent communication, negotiation, and executive presence
• Willingness to travel within assigned region

Success Profile

The ideal candidate is a self-driven territory builder who combines strategic planning with hands-on execution. They are equally comfortable managing channel partners, engaging directly with end users, and representing the company at the executive level.

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