Regional Sales Manager

• Develop and execute regional sales strategies aligned with national business objectives to deliver revenue and market share growth.
• Lead, coach, and develop a high-performing regional sales team (Area Managers / Sales Supervisors) to ensure consistent execution excellence.
• Manage and optimize distributor performance, ensuring strong sell-in, sell-out, inventory management, and working capital control.
• Drive accurate sales forecasting, demand planning, and effective Accounts Receivable (AR) management.
• Analyze market dynamics, competitor activities, pricing trends, and customer insights to identify growth opportunities.
• Build and maintain strategic relationships with key distributors, large accounts, and industry stakeholders.
• Ensure effective implementation of trade marketing initiatives, promotional programs, and market development activities.
• Maintain compliance with company policies, governance standards, and local regulations.

• Bachelor’s degree in Agriculture, Agribusiness, Business Management, or a related discipline.
• Minimum 5 years of progressive experience in agribusiness sales, with at least 2 years in a regional leadership capacity.
• Demonstrated success in managing multi-province operations within Sulawesi.
• Strong understanding of agribusiness value chain, including fertilizers, crop protection, seeds, or related inputs.
• Proven experience in distributor management and channel optimization within a structured commercial organization.
• Strong business acumen with capabilities in strategic planning, financial analysis, and performance management.
• Excellent leadership, stakeholder management, negotiation, and communication skills.
• High mobility and willingness to travel extensively across the assigned region.

Role Overview

The Regional Sales Manager is accountable for driving sustainable revenue growth, market expansion, and distributor excellence across the Sulawesi region. This role will lead regional commercial strategy execution, strengthen channel partnerships, and ensure operational excellence to achieve business objectives.