Regional Sales Director - Enterprise

Sales at TRACTIAN The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals. What you'll do As a Regional Sales Director, Enterprise at Tractian, you will own enterprise revenue growth across a defined region by setting strategy, leading senior sales leaders, and driving predictable outcomes across complex, multi-stakeholder sales cycles. You will lead Regional Sales Managers and Enterprise Account Executives, define enterprise territory and account strategy, and maintain strong discipline around forecasting, pipeline health, and deal execution. In close partnership with Sales Engineering, Customer Success, Marketing, and executive leadership, you will expand Tractian’s presence within large, asset-intensive organizations, accelerate enterprise-wide adoption of our maintenance and reliability platform, and deliver sustained, long-term revenue growth. Responsibilities

Define and execute regional enterprise sales strategy focused on large, complex accounts, multi-site deployments, and long-term revenue growth

Build, lead, and develop a high-performing enterprise sales organization by coaching Regional Sales Managers and Enterprise Account Executives to consistently achieve revenue targets

Drive predictable revenue outcomes through structured pipeline reviews, strategic deal prioritization, and active leadership in complex, high-value negotiations

Own regional talent planning, including hiring, onboarding, performance management, and succession planning, to maintain strong leadership depth and continuity

Establish and maintain executive-level relationships with key enterprise customers to unlock expansion, enterprise-wide adoption, and long-term account value

Partner closely with Sales Engineering and Customer Success to ensure solution alignment, successful deployments, and long-term customer outcomes

Design, evaluate, and refine enterprise territory models, account segmentation, and coverage strategies to optimize focus, scale, and regional impact

Ensure outbound sales activities across the region are conducted in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)

Requirements

5+ years of experience leading and developing senior sales leaders and enterprise quota-carrying teams within complex B2B sales environments

8+ years of experience in enterprise quota-carrying sales roles, with a proven track record of closing and expanding large, multi-stakeholder accounts

Demonstrated ability to drive predictable enterprise revenue through disciplined forecasting, pipeline management, and execution across long, complex sales cycles

Engineering background or significant experience selling into industrial, manufacturing, or asset-intensive enterprise organizations

Strong enterprise sales operator with experience designing territory strategies, account segmentation, and coverage models for large, strategic accounts

Fluency in CRM-driven sales management (HubSpot preferred), with a data-informed approach to forecasting, performance management, and decision-making

Executive-level communication and negotiation skills, with the ability to engage C-level and senior operational leaders across multiple business units and sites

Strategic, execution-oriented leader with a strong focus on scale, long-term growth, and operational excellence