Your Impact

As the Regional Marketing Senior Director, you will:

• Architect and execute innovative marketing strategies to accelerate acquisition and retention, driving triple-digit growth in either:
  • Number of ICPs (Ideal Customer Profiles)
  • ARPU (Average Revenue Per User)
• Collaborate closely with Product and Operations to unlock new growth levers and ensure seamless execution across functions.
• Develop programs to drive growth & retention at scale for our mid-size customers.

What You'll Do

Growth Marketing Leadership & Strategy

• Own the regional marketing strategy to drive exponential growth across priority markets and verticals.
• Design and implement go-to-market plans in partnership with Product, Sales, and Operations.
• Develop and execute growth hacking initiatives, leveraging data-driven experimentation to scale acquisition and retention.
• Define and optimize regional playbooks for digital channels, lifecycle marketing, and vertical expansion.
• Lead a high-performing marketing team, fostering a culture of innovation, accountability, and impact.
• Build, track, and manage marketing budgets to ensure effective implementation of the strategy.

Performance & Pipeline Management

• Build, track, and forecast robust marketing pipelines; ensure strong lead generation, conversion, and quality.
• Develop a programmatic approach with always-on campaigns for sustainable growth.
• Establish and monitor KPIs, including:
  • New customer acquisition
  • Retention rates
  • ARPU growth
  • Campaign ROI
• Oversee digital acquisition channels, lifecycle campaigns, and territory-specific marketing actions.
• Demonstrate experience in paid, search, SEO, and AEO.
• Maintain strict KPI accountability, including generating Score-A leads for LATAM Sales Representatives.

Cross-Functional Collaboration

• Partner with Product and Operations to co-create and launch growth initiatives that drive measurable impact.
• Align with local leadership, Sales, Risk, and Compliance to remove friction points and accelerate customer activation.
• Serve as a key regional stakeholder, supporting local partnerships, PR, and ecosystem positioning.

Customer & Market Insights

• Be the voice of the customer in the region, bringing actionable market insights to inform positioning and product roadmap.
• Champion the Voice of Customer Program and leverage insights for continuous improvement.
• Develop persona-based insights, backed by data to guide value proposition and messaging.

Talent Development & Enablement

• Attract, hire, coach, and retain top marketing talent across LATAM.
• Provide ongoing training, mentoring, and support to help the team meet ambitious growth targets.
• Enable channels to engage with customers via a strong communication framework & tools.
• Drive a localized content strategy for 1:1 and 1:many communications.

What We’re Looking For

• 10+ years in B2B marketing leadership roles, ideally in fintech, tech, or large regional/global digital companies.
• Proven track record of triple-digit growth through innovative acquisition and retention strategies.
• Demonstrated expertise in growth hacking and data-driven marketing.
• Strong business acumen with the ability to quantify marketing impact.
• Experience collaborating with Product and Operations for cross-functional growth.
• Excellent communication skills in English and Spanish and/or Portuguese.
• Strong executive presence, emotional intelligence, and cross-cultural influence.
• Analytical mindset with experience using BI tools and performance dashboards.
• Ability and willingness to travel within the region.
• Experience in top-tier consulting firms, preferably in strategic planning or operational efficiency.
• Entrepreneurial spirit with strong ownership, initiative, and ability to thrive in dynamic environments.
• Experience using Martech tools and a drive to embrace AI.

Preferred but Not Required

• Marketing to SMBs and mid-market clients in cross-border trade or export services.
• Exposure to international payments, banking infrastructure, or global marketplaces.
• Experience managing distributed teams across multiple LATAM countries.

Why Join Payoneer?

• Join a mission-driven company with a global footprint, bold vision, and hypergrowth DNA.
• Enjoy autonomy to build, resources to execute, and a culture valuing curiosity, collaboration, and customer obsession.
• Shape the future of global commerce together.

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