Regional Marketing Manager (escentials)

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

The Regional Marketing Manager is responsible for driving sustainable revenue growth for the assigned portfolio by leading regional omnichannel marketing strategy and execution across Southeast Asia. This role owns the regional marketing calendar and campaign frameworks, ensuring they are commercially impactful, scalable, and easily adopted by local markets with clear guidelines and toolkits. The role also manages marketing budgets across digital, retail, and PR to maximise ROI and profitability, while strengthening CRM and consumer data capabilities to acquire, engage, and retain high-value customers and VIP clients. Working closely with cross-functional and market teams, the Regional Marketing Manager ensures brand consistency, strong execution excellence, and measurable business outcomes across the region.

Responsibilities:

Social, Digital & Performance Marketing

• Lead social media strategy and execution across key platforms (paid + organic) to build brand heat, drive conversion, and grow community.
• Plan, execute, and optimise digital performance campaigns (e.g., paid social, SEM, display) with strong focus on ROI/ROAS and funnel performance.
• Analyse social media performance, SEM metrics, and CRM data to refine targeting, optimise media buys, and improve campaign efficiency.
• Partner agencies and internal teams to continuously improve campaign effectiveness, creative performance, and media optimisation.

Omnichannel Campaign Planning & Regional Calendar Ownership

• Create, plan, and manage the regional omnichannel marketing calendar to drive overall revenue and brand objectives.
• Develop campaign toolkits, guidelines, and playbooks so other SEA markets can adapt and execute consistently and effectively.
• Ensure campaigns are implemented in line with company brand standards and commercial priorities.

Content & Creative Direction

• Bring a strong creative eye to translate what the brand stands for into compelling content and storytelling.
• Work closely with creative teams to produce high-performing content and artwork for social platforms, eDMs, website assets, and online/offline advertising.
• Drive content planning with clear messaging, format strategy (video, UGC, key visuals), and performance learning loops.

CRM & Consumer Growth

• Drive consumer data collection and database growth through both online and offline touchpoints.
• Build and execute CRM programs to recruit target audiences, nurture loyalty, and retain VIP / high-value customers through lifecycle communications.
• Use segmentation and insights to personalise messaging and improve retention and repeat purchase.

Brand Activations, PR, and Influencer/KOL Programs

• Plan and execute branding activities including product seeding, KOL/influencer collaborations, media engagement, and press events.
• Create and manage in-store and out-of-store events, campaign launches, and collaborations to drive awareness and sell-through.

Budget Ownership & Commercial Delivery

• Own budgeting across digital marketing, retail marketing, and PR, ensuring spend is efficient, impactful, and sustainable.
• Drive sales growth for the assigned portfolio with clear commercial targets, execution excellence, and measurable outcomes.

Post-Campaign Evaluation & Continuous Improvement

• Lead post-evaluation analysis for all events, campaigns, promotions, and collaborations; translate insights into future improvements.
• Establish performance reporting cadence and recommendations for optimisation across markets.

Stakeholder & Agency Management

• Manage external agencies (creative, media, PR, KOL) to deliver strong outputs, on time, on brand, and with measurable impact.
• Collaborate cross-functionally with retail, eCommerce, sales, and market teams to ensure alignment and smooth execution.

Requirements:

• Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 6 to 10 years of marketing experience, with at least 2–3 years in a regional role managing multiple markets (Southeast Asia experience preferred).
• Proven track record in driving revenue growth through integrated omnichannel marketing (digital, social, CRM, retail activations, PR).
• Omnichannel & campaign leadership
• Strong experience building and owning a marketing calendar, translating commercial objectives into campaigns with clear timelines, deliverables, and success metrics.
• Experience creating campaign toolkits/playbooks that can be adopted by local markets with clear guidelines and governance.
• Demonstrated experience managing marketing budgets across digital marketing, retail marketing, and PR, with a focus on ROI/ROAS, profitability, and sustainable growth.
• Comfortable with reporting, forecasting, and optimising spend based on performance insights.
• Hands-on experience with CRM and consumer data strategy, including database growth, segmentation, lifecycle marketing, VIP/clienteling strategies, and retention programmes.
• Familiarity with CRM tools and analytics platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Adobe, or similar)—not mandatory, but advantageous.
• Strong business acumen with the ability to connect marketing activities to commercial outcomes (sell-through, conversion, repeat rate, customer value).
• Proficient in interpreting performance dashboards and using insights to refine campaigns.
• Strong ability to work cross-functionally with eCommerce, Retail, Sales, PR, and external agencies/vendors.
• Excellent project management skills—able to manage multiple campaigns and stakeholders, and deliver consistently under tight timelines.
• Strong written and verbal communication skills; confident presenting strategies, results, and recommendations to senior stakeholders.
• Proficiency in English is required; additional Southeast Asian languages are an advantage.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.