Regional Marketing Manager (DACH)

Leadfeeder turns B2B websites into lead generation engines.

Every day, potential buyers visit your website and leave without filling out a form. Leadfeeder reveals which companies are behind that traffic, shows what they care about, and helps teams act while interest is high.

By connecting website behavior with company data, intent signals, and automated workflows, Leadfeeder helps marketing and sales teams prioritise the right accounts and turn anonymous traffic into qualified pipeline.

We’re a remote-first, international team building the next generation of lead generation technology for B2B marketers. Join us and help redefine how B2B companies generate leads from the signals already happening on their website.

About The Role

The Regional Marketing Manager (DACH) is responsible for driving demand, pipeline, and revenue growth across the DACH region — Germany (DE), Austria (AT), and Switzerland (CH) — by executing high-impact, locally relevant marketing programs.

This role has a strong regional mandate, owning marketing execution for one of the company’s most strategically important and commercially mature markets. Success depends on a deep understanding of DACH-specific buyer behaviour, cultural nuances, language expectations, and B2B buying cycles, particularly within B2B SaaS environments.

Working closely with regional Sales teams and central marketing functions, the Regional Marketing Manager (DACH) adapts global strategy into locally resonant programs that generate qualified pipeline and support revenue outcomes. This role acts as the primary marketing owner for the DACH region, ensuring regional needs are represented while remaining aligned with global priorities.

Reporting into the Director of Demand, this role is ideal for a T-shaped B2B SaaS marketer with a proven track record of marketing successfully to DACH audiences — someone who can think strategically, but excels in hands-on execution, optimisation, and iteration. Performance is measured through pipeline creation, conversion rates, and revenue impact within DACH.

Responsibilities

• DACH Marketing Ownership: Own and drive revenue marketing execution across Germany, Austria, and Switzerland, contributing directly to demand creation, demand capture, and pipeline progression in the region.
• Global-to-Local Strategy Translation: Translate global demand generation and campaign strategies into locally relevant programs tailored to DACH market dynamics, buyer expectations, and language requirements.
• Regional Campaign Planning & Delivery: Plan and execute integrated regional campaigns across content, paid media, organic channels, events, partnerships, and go-to-market initiatives, with a clear focus on B2B SaaS audiences.
• Funnel & Pipeline Management: Balance top- and mid-funnel demand generation with bottom-of-funnel programs that support pipeline acceleration, deal progression, and conversion in collaboration with Sales.
• Sales Alignment (DACH): Partner closely with regional Sales leadership and account teams to align on ICPs, priority segments, target accounts, and pipeline goals specific to the DACH region.
• Cross-Functional Collaboration: Work with central Content, SEO, Paid Media, Product Marketing, and RevOps teams to ensure cohesive execution while advocating for DACH-specific needs.
• Hands-On Execution: Operate as a hands-on marketer, directly owning execution across channels and continuously optimising performance.
• Performance Tracking & Optimisation: Monitor and optimise regional performance using metrics such as pipeline contribution, conversion rates, CAC, and ROI.
• Regional Insight Sharing: Feed DACH-specific market insights, customer feedback, and performance learnings back into the wider demand and product marketing teams.
• Continuous Improvement: Test, iterate, and improve regional programs to increase efficiency, relevance, and revenue impact.

Requirements

• Proven DACH Marketing Experience: Demonstrated track record (3–5+ years) of successfully marketing to the DACH region (Germany, Austria, Switzerland), with a strong understanding of regional buyer behaviour, language considerations, and go-to-market nuances.
• Strong B2B SaaS Background (Preferred): Experience in B2B SaaS is strongly preferred, particularly in revenue marketing, demand generation, or growth roles supporting sales-led or hybrid GTM motions. Experience in MarTech or SalesTech is a plus.
• Revenue & Pipeline Focus: Proven experience driving measurable pipeline and revenue impact, not just leads or awareness.
• Execution & Ownership Mindset: Ability to translate strategy into action and deliver hands-on execution across campaigns and channels, owning outcomes end-to-end.
• Strategic yet Practical: Comfortable aligning regional execution to global strategy while remaining highly operational and detail-oriented.
• Cross-Functional Collaboration: Strong stakeholder management skills with experience working closely with Sales and collaborating across distributed, global marketing teams.
• Analytical & Performance-Driven: Data-driven mindset with experience using funnel metrics, pipeline data, and performance insights to guide optimisation and decision-making.
• Language & Communication: Native-level German and professional working proficiency in English, with the ability to communicate effectively with both regional and global stakeholders.
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

Benefits

• The chance to work with a very knowledgeable, high-achieving and fun team.
• An international, diverse, dynamic and committed work environment.
• The opportunity to work remotely, with a flexible work schedule.
• Mental Health support with Auntie.
• Annual company retreats in sunny locations and team off-sites :)