Regional Marketing Manager – APJ
TLDR
Coordinate and execute marketing programs and campaigns to drive growth and enhance brand recognition across the APJ region, with a strong focus on Japan.
Wrikeの日本オフィスは2019年にスタートし、年々マーケットを拡大させています。日本オフィスのメンバーはコラボレーションマインドをもち、お客様のビジネスにおける生産性を向上するため協力、共創しています。我々のプラットフォームをお客様に活用してもらうことでお客様と一緒に成長しましょう！
About the Role:
We are seeking a results-driven and enthusiastic Regional Marketing Manager, Asia Pacific & Japan, to join our dynamic marketing team. This role will focus on growing and maintaining strong customer relationships through targeted marketing campaigns, online events, and various other channels. Additionally, the Marketing Manager will support the broader marketing team in executing campaigns and achieving team KPIs.
Your Impact:
- Our ideal candidate is comfortable making impactful decisions and has outstanding verbal and written skills since this position requires a highly professional level of business communication with international customers and colleagues. Your mission is to coordinate and execute marketing programs and campaigns, driving growth and enhancing Wrike's brand recognition, pipeline and revenue across the APJ region, with a strong focus on Japan.
- Leverage AI tools and technologies to improve marketing workflows, enhance campaign execution, support content development, and drive operational efficiency
- Demonstrate familiarity with AI-enabled tools in day-to-day work, using them thoughtfully to streamline processes, generate insights, and improve productivity across marketing activities
- Integrate with APJ and Strategic field sales, corporate marketing, digital marketing to develop demand and field marketing programs for the region that accelerate APJ pipeline growth
- Communicate and educate the sales team regarding new and planned marketing activities
- Research, choose, design, and manage live field events ensuring a cohesive pre-event, at-event, and post-event strategy
- Develop and execute localised webinars
- Experience implementing a targeted account strategy to support account-based selling
- Work with the marketing team to produce marketing assets to be used at field marketing events
- Forecast, measure, analyse, and report on the impact of programs
Your Qualifications:
- 8+ years experience marketing in the APJ Region
- Fluent English/Japanese (verbal and written)
- Experience driving marketing efforts for a high technology, B2B organisation
- Experience Implementing a targeted account strategy to support account-based selling
- Understanding of customer journeys and sales touch points
- Degree in marketing, communication or similar
- Good time management and great organisational skills
- Critical-thinker and problem-solver
- Experience partnering with Sales/Account Management teams to coordinate, communicate, and deliver offers and campaigns
- Availability to travel, on occasion
Standout Qualities:
- Experience working in the Project Management or Collaborative Work Management technology market, additional experience in vertical industry technology markets
- High level of energy, enthusiastic team player, and dedication to excellence
- No ego - we are a small, dynamic team and everyone pitches in to get the job done
- A positive, flexible attitude and a sense of humour are essential
Our Work Style:
- A high-impact role on a high-performing demand generation team.
- A collaborative team culture that values initiative and innovation.
- Opportunity to make a direct contribution to revenue growth and brand visibility.
- Competitive salary, full benefits, and flexible working environment.
Why Join Wrike?
- 18 Company Holidays + Paid Vacation
- Sick Leave Compensation (5 Paid Uncertified Sick Days)
- Parental Leave: 18 Weeks Maternity / 4 Week Paternity
- 2 Volunteer Days
- Health & Accident Coverage
- Life & Long-Term Disability Insurance
- Corporate Pension w/ Wrike Contribution
- Commuter Allowance
Your recruitment buddy will be Tripti Sachan, Senior Recruiter.
#LI-TS1
Who Is Wrike and Our Culture
Our persona
Our culture and Values
🤩 Customer-Focused
We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.
🤝 Collaborative
We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.
🎨 Creative
We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.
💪 Committed
We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.
Wrike is a robust work management platform designed to enhance collaboration and productivity for teams and organizations across various industries. It streamlines workflows by bringing all aspects of work into a single, cohesive environment, allowing users to focus on their most meaningful tasks.
- Founded
- Founded 2007
- Employees
- 201-500 employees
- Industry
- Internet Software & Services
- Total raised
- $26M raised