About Acadia Pharmaceuticals

Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.

Seeking talent near: San Francisco, CA; Portland, OR; Seattle, WA

Position Summary:

The Regional Marketing Liaison (RML) – Daybue is a senior, in‑market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. This role serves as a critical bridge between field and headquarters, leading speaker development, delivering disease‑state (and product) education, and supporting approved educational program execution. The RML collaborates cross‑functionally with field teams and home‑office partners across Marketing, Sales, Market Access, and Medical Affairs to drive impactful, compliant engagement. This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team.

*This is a field-based role. Approximately 60% local/regional travel required by business which may include weekends so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs.

Primary Responsibilities:

Drive brand advocacy

Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
Executes physician engagement activities in the field and at key congresses.
Executes key market development plans/tactics for pending indications/approvals.
Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties.
Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.

Regional Marketing

Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
Manages marketing projects and budgets associated with any regional key customer activities.
Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
Provides field-based training for sales, when needed.
Balances customer-facing time and managing marketing projects.
Executes Account Coordination with all Matrix Partners
- Responsible for monitoring account-level execution, identifying gaps, and driving coordination.
- Works closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.

Peer to Peer Program Management

Creates appropriate branded and unbranded speaker program content.
Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
Provides refresher and follow up training to speakers on approved speaker materials.
Ensures appropriate and compliant execution of speaker programs.
Monitors speaker performance at live programs
Provides field-based training to speakers on speaker programs when needed.

HCP Congresses Planning & Execution

Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing.
Identifies novel opportunities to partner with national and regional professional HCP associations to drive disease and product education.
Formalizes meetings (live, virtual, Congress) with senior leadership and KOLs.

Insight generation

Identifies/monitors regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitates cross pollination of best practices and highlights emerging issues to find solutions. Generates insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development.
Works with/among related (internal) functions (Market Research, medical, New Product Planning, etc.) to facilitate/share insights for in line product(s). Facilitates market development/insights for pipeline assets.
Ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
Measures impact of TL marketing activities on a continual basis and adjusts course where appropriate.
Develops/Manages regional thought leader engagement promotions budget and vendors.
Conducts all aspects of business in compliance with Acadia's values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Education & Experience:

Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered. Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles.
Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred.

Skills:

Scientific and clinical acumen, ability to engage with national KOLs on key topics, Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills.
Ability to work successfully in a dynamic, fast paced, collaborative environment.
Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.
Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred.
Experience working with agency partners and managing resources through medical/legal/compliance review process,
Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals.
Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy.
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy.
Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred.
Business travel, by air or car, is regularly required; willingness to work evenings/select weekends is required

Physical Requirements:

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 60% of the time and work after hours if required by travel schedule or business issues.

#LI-SM1 #LI-REMOTE

In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.

Salary Range

$168,000—$210,000 USD

What we offer US-based Employees:

Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance

EEO Statement (US-based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here.

It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.

As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at [email protected] or 858-261-2923.

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.

California Applicants: Please see Additional Information for California Residents within our Privacy Policy.

Canadian Applicants: Please see Additional Information for Canadian Residents within our Privacy Policy.

Applicants in the European Economic Area, Switzerland, the United Kingdom, and Serbia: Please see Additional Information for Individuals in the European Economic Area, Switzerland, the United Kingdom, and Serbia within our Privacy Policy.

Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.

Regional Marketing Liaison - Pacific Northwest

AI overview

Perks & Benefits Extracted with AI