Regional Marketing Expert - Japan

Through expert communication, our Marketing department fosters global awareness and an understanding of sustainability, motivating organizations to begin or advance their transition toward sustainable business practices.

We are looking for a dynamic and seasoned Regional Marketing Expert based in Tokyo to support our international growth within Japan.

In this role, you will lead the development and execution of a comprehensive marketing plan for the Japanese market, utilizing both local insights and central corporate resources to achieve regional targets. Your responsibilities will encompass sector-specific campaigns and a diverse event marketing portfolio, including webinars, internal and external conferences, and specialized intimacy events.

As we deeply integrate AI into our marketing processes, we seek a candidate who is adept at using these tools daily to enhance efficiency and deliver superior results.

What you will be doing:

• Build and implement regional marketing strategy for Japan leveraging all marketing channels to drive customer acquisition and pipeline growth
• Align and collaborate with our GTM/Sales leaders and central marketing teams to develop regional priorities and multi-channel marketing programs in line with our pipeline revenue needs
• Monitor and report on performance of regional marketing programs with sales. Adjust plan and recommend innovative and creative marketing approaches for revenue growth
• Be an expert on the regional market, customer and external environment including regulation, competition and trends to adapt regional marketing strategies and identify new opportunities - with a strong focus on Japan
• Plan & execute marketing programs & events (trade shows, conferences, industry meetings, roundtables, etc.) for Japan 
• Manage regional marketing budgets, ensuring efficient allocation of resources and return on investment
• Be the voice of the customer and region to provide guidance of product roadmap, messaging and positioning with solutions marketing
• Develop excellent relationships with key stakeholders, including regional Sales leadership, partners, and customers
• Maintain relationships with external customers, partners, agencies, and contractors to deliver a full brand experience
• Collaborate with the PR team to localize the press releases, prepare locally initiated press releases for a distribution and social channels such as LinkedIn.
• The role will be responsible for driving regional numbers through an integrated regional marketing plan leveraging local and central resources.
• As a high-growth business, you may contribute to other projects as the need arises.
• Use AI-powered tools and insights to enhance campaign performance, accelerate content creation, and improve targeting, segmentation, and personalization across channels
• Experiment with emerging AI capabilities to optimize marketing efficiency, speed to execution, and pipeline impact, sharing learnings with the wider team

• Bachelor or Masters degree in marketing or communication,
• 5+ years of experience in regional marketing in B2B SaaS, SMB or marketplace solutions.
• Disciplined in data-driven marketing, leveraging analytics and AI to monitor KPIs, uncover insights, and drive measurable ROI
• Growth mindset and a team player with the motivation to help others solve problems.
• A self-starter and independent, while excelling at cross-functional collaboration and alignment.
• Experience working on corporate events as well as industry conferences, roadshows, workshops and more.
• Experience with marketing automation tools and CRM (Salesforce and HubSpot), social media platforms, and mastery of standard office tools (Microsoft/ Google Office).
• Strong project management skills and attention to detail.
• Exceptional verbal and written communication skills in Japanese and English is essential..
• Experience with procurement, sustainability, or compliance-related solutions is a significant plus.
• Comfortable using AI tools (e.g. for content creation, campaign optimization, data analysis) and curious to continuously explore how AI can improve marketing outcomes
• Open to experimentation and adopting new technologies that increase speed, efficiency, and impact

Location: Tokyo - hybrid
Start date: ASAP
Contract of Employment - Full time

In return for your expertise, we offer:

• Support with all the necessary office and IT equipment
• Flexi time working system
• Wellness allowance for mental and physical wellbeing
• Access to professional mental health support
• Referral bonus policy
• Learning and development 
• Sustainability events and community involvement
• Peer recognition program
• Employee-led resource groups
• Social Insurance
• Commuting Allowance
• Work Model: Hybrid Work Model
• Remote work from abroad policy
• Life Insurance
• Paid employee volunteer day

Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you!

Don’t meet all criteria? Please apply anyway. We welcome diverse candidates and want to assess your skills and potential contribution to EcoVadis, regardless of your background.

Can the hiring process be adjusted to suit my needs? Yes. We want all candidates, including people with disabilities, people with long-term health conditions, and neurodiverse applicants, to feel confident demonstrating their potential. If you require adjustments, such as interview questions in advance, please inform the hiring team.

Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on characteristics such as color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. To reduce bias in hiring, applicants are encouraged to remove personal details such as photos, marital/parental status, religion, gender, postal code, university name/graduation date, past leave details, and nationality (instead, confirm eligibility to work in the job location).

Our recruitment processes do not include AI systems that make autonomous decisions impacting individuals’ rights without human oversight. Inputs and outputs of the system have been validated by humans and answers are based on algorithms that analyze previous data with which the system has been trained. We use SmartRecruiters as our applicant tracking system and to schedule interviews. Gemini is used to summarize notes from interviews and to refine job descriptions and social media messaging. AssessFirst is used to support talent assessment decisions.