About Us Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
About You As a Regional Marketing Director, SEA, you will use your planning, organization and execution skills to help the company profitably grow in South-east Asia. We are looking for a trustworthy, motivated and accountable individual to support the marketing efforts of the team based in the Asia-Pacific Region while collaborating and integrating within the global strategy. When working within a team-based environment, you will have the opportunity to work with team members from different disciplines from around the world, agency partners and trade show producers.
You will take ownership of marketing campaigns and support the execution of the overall marketing strategy. Reporting directly to the Head of Marketing APAC (based in Japan). This role is based in KUL, Malaysia.
Work within the APAC marketing organization to deliver, execute and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in SEA.
Create, manage, execute, measure and report on marketing projects and initiatives across the responsible Commerce solutions and services.
Manage the day-to-day interaction of external partners within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies.
Organize and plan public speaking opportunities for Xsolla experts and/or participate as a speaker themselves at regional video game industry events.
Collaborate with regional business development teams to generate unique content aimed at onboarding new leads, securing meetings and helping integrate products and solutions efficiently.
Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
Work with other teams as digital marketing team to execute and deliver paid advertising, organic/paid social media, content distribution, webinar, video content, blogs, ebooks and other marketing campaign collateral and materials including translations.
Work with other teams as event team to ask for the administrative support and design approval and lead the event
Preferred
7-8 years professional experience - agency, brand, ad-technology, or mobile apps related background
Bachelor degree
Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
Experience preparing and delivering events from start to finish, including planning, coordination, execution, and post-event analysis.
Experience working with or for digital media agencies, trade show producers, and public relations agencies
Fluent English required
Experience working with/within global companies
Strong data analysis and measurement skills
Ability to work effectively as part of a team
The duties and responsibilities of this position may evolve over time to support the organization’s goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required.
By submitting your application, you consent to Xsolla conducting background checks, where permitted by law, after the final interview stage. All checks will comply with local regulations, and your information will be handled confidentially.
Xsolla takes your privacy seriously and will not sell or externally distribute any personal data received during the hiring process. In accordance with applicable data protection laws, Xsolla is committed to protecting your personal information and respecting your privacy.
For any inquiries related to data privacy, please contact: [email protected]
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
