Regional Key Account Manager Latam

TLDR

Drive the commercial strategy in Latin America, managing key accounts to influence sales performance and execute innovative business development strategies.

KPI’s:

  • Develop, propose and track business KPI’s for major accounts within Latin America.
  • Ensure full compliance and quality of inputs in CPM where available (Customer management tool).
  • Improve profitability (3N) on top accounts of each market Year over Year.
  • Improve Conditionality (measurement, compliance, % increase) on top accounts of each market.
  • Improve promo spending/negotiations in relevant top accounts.

TRAINING AND GUIDELINES:

  • Train and guide local Key Account Managers through the process of business planning and annual agreement negotiations.
  • Train and guide KAMs in CPM, negotiation, promo management and investment tools.

CUSTOMER DEVELOPMENT ANALYSIS:

  • Continuously analyse top customers development, define and prioritize goals within each country and account to maximize business development opportunities.

SALES DECK:

  • Produce excellent conceptual selling decks to establish Red Bull as the category leader with key and new customers/channels – and successfully use them where relevant to drive new business opportunities.

FOLLOW UP:

  • Identify, develop, train and make follow up of local Key Account Managers regarding Red Bull sales and long-term business drivers to be proposed and negotiated with top customers.

LEAD BY EXAMPLE:

  • Beyond being a regional leader, walk alongside local managers/teams to deliver business ambitions and influence customer’s agenda. (Hands On, Can-Do Mindset)

BA mandatory in Business, Marketing, Engineering, Economy in a top school in Brazil or abroad.

MBA or post-grad in Finance disciplines are a meaningful plus.

Languages: Fluent English is mandatory. Portuguese and/or or Spanish as native also mandatory.

More than 6 years Professional experience in Key Account Management (at least 4 in Management Positions)

Category Management / Trade Marketing experience is a plus.

Finance or Revenue Management Experiences are also a major plus.

Directly managing International large accounts in a management position is mandatory.

Strong analytical, planning and tracking skills.

Full understanding of financial bottom line implications of sales and marketing decisions.

Successful long term project implementation experience and problem-solving skills.

Strong communication and conceptual selling skills.

Strong consensus building skills, with cross-functional leadership experience.

Disciplined, rational and regardful to details.

Long term considerate and excellence on planning and business reviewing.

Creative personality.

Red Bull creates dynamic energy drinks that energize athletes, professionals, students, and travelers worldwide. The company uniquely blends sports and community engagement, positioning itself as an essential brand in action sports and youth culture.

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