Region Sales Manager - Distribution

Role Summary

The Distribution RSM is responsible for overseeing all distribution-related sales, partner management, and channel growth activities within the region. This role ensures the company’s products are effectively represented, stocked, promoted, and sold through authorized distribution partners. The Distribution RSM drives revenue growth, expands market coverage, and strengthens distributor capabilities while maintaining alignment with corporate strategy.

Key Responsibilities

Channel Strategy & Management

• Develop and execute the regional distribution strategy to meet revenue, margin, and growth targets.
• Identify, recruit, and onboard new distribution partners as needed.
• Evaluate distributor performance regularly and implement improvement plans where necessary.
• Maintain strong relationships with distributors’ executive, sales, and operations teams.

Sales & Revenue Growth

• Drive sell-in and sell-through performance across assigned territories.
• Monitor channel inventory levels and ensure healthy stock positions.
• Analyze sales data to identify trends, risks, and opportunities.
• Support major commercial opportunities and engage in joint customer visits with distributors.

Operational & Financial Oversight

• Review distributor rebates, incentives, and pricing proposals to maintain compliance and profitability.
• Ensure distributors follow operational standards, marketing guidelines, and contractual requirements.

Market Development

• Lead demand-generation activities with distributor marketing teams.
• Provide competitive insights to guide product positioning and channel strategy.
• Support product launches, promotions, and training initiatives in the distribution network.

Cross-Functional Collaboration

• Work closely with internal Sales, Marketing, Product Management, Supply Chain, and Finance teams.
• Communicate field insights to influence corporate decision-making.
• Coordinate demand planning and inventory allocation with supply chain partners.

Required Qualifications

• Bachelor’s degree in Business, Sales, Marketing, Engineering, or related field.
• 3+ years of experience in channel sales, distribution management, or related commercial roles.
• Experience managing distributor networks and achieving revenue targets.
• Ability to travel up to 50% of the time. 

Preferred Qualifications

• Experience in industrial equipment, electrical, manufacturing, or technology sectors.
• Background in managing multi-region distribution networks.
• Advanced skills in channel planning, incentive design, and partner performance improvement.
• Strong analytical, negotiation, and communication skills.
• Proficiency with CRM, forecasting tools, and reporting dashboards.

Key Competencies

• Strategic thinking
• Relationship management
• Commercial discipline
• Data-driven decision-making
• Execution and accountability
• Cross-functional leadership