Recruitment Officer supporting Deakin University, Australia

We are looking for a talented, dedicated professional to be a China-based Recruitment Officer for Deakin University. The role will be fully dedicated to representing the institution. The role is based in Beijing.

The purpose of this position is to provide support to the Senior Marketing Manager in implementing Deakin University’s international student recruitment plans, and in achieving the University’s international student recruitment objectives in China.

This position plays a critical role in converting eligible prospective students from enquiry to application and offer to acceptance through regular personalised communication via phone, email and Chinese platforms.  This involves building trust with the prospective students and their families and agents to strengthen Deakin’s reputation and improve conversion outcomes.

About Deakin

Deakin is a Victorian university with a global impact. We are agile and innovative, and committed to making a positive impact through our excellence in education and research and the contributions we make to the wider community.

Our reputation has been built on the dedication and expertise of our staff. We offer a dynamic, diverse and inclusive working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure people choose to come, and stay at Deakin and contribute to our ongoing success.

As one of Australia’s largest universities, Deakin has strong global linkages, world-class research and an education portfolio that blends the best of campus and digital delivery into a highly supportive and personalised student experience.

We offer outstanding education founded on the experience we create for our learners and guided by graduate outcomes for successful lives and careers. We undertake globally significant discovery research that benefits our communities through the innovative translation of our ideas into new services, products, policies and capabilities.

Deakin has campuses in Melbourne (Burwood), Geelong (Waurn Ponds  and Water Front) and Warrnambool.

Deakin aspires to be Australia's most progressive university, with the principles of diversity, equity and inclusion underpinning our approach to education, research, employability, digital delivery, innovation, and partnerships for impact. Our vision is for an inclusive environment where we value and celebrate diversity, embrace difference and nurture a connected, safe and respectful community. We want Deakin to be a place where all staff and students feel included and respected for their unique perspectives and talents.

Deakin International

Deakin International has responsibility for leading and driving the achievement of the University’s internationalisation objectives through collaboration with Faculties and other  Divisions across the University.   Deakin International is responsible for the recruitment of international students, offers high-quality English language courses, supports transnational education partnerships, and student exchange and study abroad partnerships.

About Grok Global Services

Founded in 2005, Grok Global Services is a best-in-class provider of international engagement services for higher education institutions. By joining our team, you will be working in a supportive environment full of like-minded professionals, each committed to advancing the internationalization of higher education institutions from around the world.

A pioneer of in-country staffing in the international education sector, Grok remains at the forefront of this model and currently delivers this service across Asia, Africa, the Middle East, and the Americas. The company also boasts industry-leading divisions in digital marketing and strategic consulting.

Principal Responsibilities

Recruitment

• Respond promptly and accurately to prospective student and agent enquiries from social media and events, provide reports as required and ensure data is accurately recorded in the Salesforce CRM.
• Proactively contact students in the follow up and conversion of enquiries to application and offer to acceptance.  Provide feedback on barriers that may prevent students from accepting their offer.
• Monitor conversion funnel metrics and provide regular reports to the Director (China).
• Guide students and agents in preparing and submitting required documentation for admissions purposes and on Australian government Genuine Student Requirements.
• Assist with the selection of eligible Deakin University scholarship recipients and provide support to set up DUELI placement test for eligible applicants.
• Maintain maximum levels of competitor awareness, product knowledge, and market intelligence and provide regular updates.
• Assist with the implementation of student recruitment marketing activities as per agreed recruitment plans.
• Provide pre-departure information to students

Agent Management

• Develop, maintain and monitor professional relationships with Deakin’s agent network in the designated area to ensure they are appropriately trained to maximise their potential as recruitment channels;
• Seek regular updates of students’ application status from the agents to support conversion outcomes.
• Support the China team in the development of annual agent marketing plans in terms of student convert activities and support programs  
• Meet regularly with the agents and offer holders to monitor targets and measure strategy outcomes;
• Monitor agent performance and promptly report issues to the Director (China) for action. 

Marketing Support

• Regularly review and update marketing materials (print, online, video and merchandise).
• Translate flyers into Chinese.
• Recommend new targeted marketing materials.

Miscellaneous

• Perform any other duties as directed by the Director (China)