Provider Acquisition Manager

This is your opportunity to join our team of forward-thinking, change-making individuals. Operating at the intersection of health and tech, you'll help us shape the future of healthcare. 

Our Mission

Healthengine’s mission is to improve access to healthcare by helping Australians find and connect with all care providers. We strive to achieve this through Australia’s leading healthcare marketplace, bringing together over 4 million active Australians, and more than 10 thousand practitioners that are powered by our technology - and growing.

We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians. 

The Gig

The Provider Acquisition Manager is a senior, hands-on digital growth leader responsible for driving predictable provider demand and pipeline growth. This role owns the end-to-end provider acquisition engine — from campaign design and channel activation through to MQL generation, conversion to SQL, and inbound sales outcomes.

Reporting directly to the Chief Marketing Officer, this role plays a critical part in delivering Healthengine’s growth targets by implementing the Provider Acquisition Marketing Strategy, improving lead quality, and increasing conversion across the B2B funnel. Success in this role requires strong ownership, deep collaboration with Sales, RevOps and Product, with the ability to translate strategy into measurable results.

Responsibilities:

• Own provider acquisition performance end to end, including  MQL volume, MQL to SQL conversion, SQL targets, and the delivery of a consistent baseline of high-quality MQLs to support predictable SaaS revenue growth.
• Design, execute, and optimise acquisition strategies that generate qualified inbound demand across both SMB and Enterprise provider segments.
• Launch new products and features using agreed positioning and messaging, ensuring campaigns convert demand through the funnel from MQL to customer.
• Lead activation and optimisation of paid and owned acquisition channels (including SEM, paid social, email, website etc), with clear ROI and performance accountability; continuously test, scale, and refine channels based on data.
• Partner closely with Marketing peers and the Designer to ensure owned channels and the events calendar effectively capture, nurture, and convert leads.
• Work in close collaboration with Sales and Revenue Operations to define, monitor, and continuously improve funnel performance; identify friction points and implement campaign, messaging, or channel changes to improve conversion and lead quality over time.
• Implement and optimise lead scoring, retargeting, and nurture programs to improve conversion efficiency and pipeline velocity.
• Manage and brief agency partners (media and PR), setting clear objectives, performance expectations, and accountability.
• Own acquisition performance reporting and insights, using data to inform prioritisation, investment decisions, and optimisation, with full accountability for pipeline impact and results.
• Lead and support the internal Designer, providing clear briefs, priorities, and timelines aligned to acquisition and campaign goals.

About You

You're the kind of person who takes accountability in a fast-paced, autonomous and flexible environment. Fast may be your default (like us!) but you never, ever compromise on what’s important, willing to take a steady, more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro, and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully, with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately, you care: about people, health and innovation. 

Experience you’ll bring:

• 7+ years’ proven experience in owning acquisition execution and funnel optimisation within a SaaS or B2B environment.
• Advance knowledge of Marketing analytic and tracking platforms including GA4, Looker Studio, GTM.
• Previous experience using tools include Wordpress, Salesforces and Braze.
• Previous experience in managing Media and PR agency partners
• Proven ability in owning and achieving acquisition targets
• Excellent writing and editing skills, with a focus on clarity, tone, and purpose

Additional Information

The perks behind the work

Healthengine is where you’ll be your best self. You’ll collaborate with smart, interesting people who will challenge you to be better. You will learn a lot and grow even more. Healthengine is the ideal workplace to bring ideas, make change and leave a lasting impact on your team and the industry. 

In addition to an array of growth opportunities, we also offer:

• A hybrid workplace that offers flexibility to balance work and life
• A vibrant social calendar of events, quarterly team-building activities and more
• Unlimited coffee and snacks, and a subsidised vending machine in our Perth office 
• Awesome discounts and salary packaging options through our benefit partner, Maxxia
• Access to learning resources to develop your personal and professional skills 
• Workplace wellness program, including extra leave and access to EAP and other wellbeing resources
• Extra leave so you can recharge and focus on your wellbeing 
• Support for you when it comes time to grow your family with paid parental leave

We're proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are a certified Great Place to Work in Australia 2025/26.

Diversity and inclusion

At Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.