Proposal Lead

Location: Easton, PA

We are seeking a strategic, process-oriented Proposals Lead to build a high-performing proposals function within our Marketing department. Reporting to the Marketing Operations Manager, this role is a key architect of our mission to transform every customer touchpoint into an exceptional brand experience. The Proposals Lead will be instrumental in developing scalable proposal processes, cultivating a collaborative team environment, and producing persuasive, high-quality proposals that reflect our brand and values. This is a foundational role, aligned with our vision to instill brand loyalty and create customers for life.

As the Proposals Lead, you’ll shape a critical function that sits at the intersection of marketing, sales, and customer engagement. You’ll lead with purpose, creativity, and a strategic focus—helping us deliver proposals that aren’t just compliant, but compelling. Your work will directly contribute to our vision of creating customers for life by making every proposal a reflection of our brand excellence.

· Build the proposals function from the ground up— designing workflows, developing a governance model, developing content systems, and assembling team members

· Create scalable, efficient proposal processes that reflect our move with urgency value while ensuring excellence

· Lead the end-to-end development of proposals that are on-brand, customer-centric, and strategically crafted to win business. (from kick off to close

· Collaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals that consistently reflect our messaging and customer value.

· Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with our brand mission of delivering exceptional experiences.

· Maintain a dynamic content library, including reusable proposal elements, product messaging, visuals, and customer success stories.

· Establish and track KPIs (response times, content utilization) to continuously improve performance, foster positivity, and demonstrate strategic impact.

· Champion the proposal function as a strategic marketing asset that connects closely with brand, sales and marketing to know your target and deliver tailored value.

· Bachelor’s degree in Marketing, Communications, Business, or related field.

· 7+ years of experience in proposal development or related marketing roles; experience leading or building a team strongly preferred.

· Demonstrated success in establishing and optimizing proposal processes, content systems, and team workflows.

· Excellent writing and editing skills, with a talent for persuasive storytelling and customer focus.

· Strong organizational and project management capabilities, with the ability to juggle multiple priorities and act decisively.

· Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus.

· Experience with marketing collaboration tools and proposal management platforms.

· A builder’s mindset with a passion for creating structured, scalable processes from the ground up.

· The ability to lead and inspire team members while working cross-functionally with agility and alignment.

· A commitment to our team values: positivity, urgency, targeted strategy, and uncompromising quality.

· A deep belief in the power of brand storytelling to turn transactional touchpoints into loyal customer experiences

#LI-KP1