Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.
We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.
Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we’re building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats — giving every type of fan a way to play, compete, and connect.
The Role:
Fliff is seeking a Senior Promotions Manager to own the strategy, execution, and optimization of all customer-facing promotional offers. This role will be responsible for designing and deploying promotions that drive acquisition, retention, and monetization while maintaining strong unit economics and regulatory compliance. These promotions should be laser focus at the customer level but also lead the building of enterprise promotions and business level.
This is a highly analytical role for a promotions expert who has operated inside leading real-money or social gaming platforms and understands how to deliver the right offer, to the right customer, at the right time—at scale.
Why This Role Matters at Fliff:
Promotions are one of the most powerful levers in gaming and wagering—but also one of the easiest ways to destroy margin if not managed correctly.
This role will:
Directly influence customer acquisition efficiency and lifetime value
Drive engagement and retention through intelligent, targeted offers
Build enterprise-wide promotions that are desired but Fliff customers and prospects that scale responsibly
Sit at the intersection of marketing, product, analytics, and compliance
The Promotions Director will be the single owner of Fliff’s promotional ecosystem.
Key Responsibilities:
Promotions Strategy & Ownership
Own the end-to-end promotions strategy across the customer lifecycle:
Acquisition offers
Retention and reactivation promotions
Loyalty and VIP programs
Seasonal and event-based offers
Enterprise-wide promotional initiatives
Design promotional mechanics including bonuses, credits, multipliers, free-to-play incentives, and custom offers
Define offer guardrails to balance growth, engagement, and profitability
Customer Targeting & Personalization
Partner with Analytics and CRM teams to:
Segment customers based on behavior, value, and lifecycle stage
Deliver personalized, behavior-driven offers
Suppress offers to unprofitable or incentive-abusing cohorts
Continuously refine targeting logic to improve efficiency and ROI
Run surveys post on enterprise campaigns to evaluate the quality and interest of users
Offer Economics & Performance
Own promotional cost modeling, forecasting, and performance analysis
Evaluate offer ROI, LTV impact, breakage, and abuse risk
Establish clear KPIs and success metrics for all promotions
Make data-driven recommendations on scaling, adjusting, or sunsetting offers
Execution & Cross-Functional Leadership
Work closely with:
CRM / Lifecycle Marketing on deployment (email, push, SMS, in-app)
Product and Engineering on promotion tooling and capabilities
Legal and Compliance to ensure all offers meet regulatory standards
Finance to align promotional spend with budget and forecasts
Ensure flawless execution across platforms and channels
Testing & Optimization
Design and run structured A/B and multivariate tests on:
Offer types
Value levels
Eligibility rules
Timing and frequency
Build a culture of disciplined experimentation and learning around promotions
What Success Looks Like:
First 30 Days
Audit existing promotions, tools, and performance internally and external analysis of competitors
Establish clear ownership, KPIs, and reporting frameworks
Identify quick-win optimizations and risk areas
Launch improved targeting or offer logic
Within 6 Months
Build a scalable, enterprise-grade promotions engine
Demonstrate measurable improvements in retention, engagement, and LTV and drive incremental behavior
Reduce promotional waste and incentive abuse
Become the internal authority on promotional strategy and economics
Ideal Background & Experience:
6–10+ years of experience in promotions, CRM, or growth roles
Direct experience running promotions at:
FanDuel, DraftKings, Underdog, PrizePicks, or similar social/mobile gaming platforms
Deep understanding of:
Promotional mechanics and offer structures
Customer segmentation and lifecycle management
Promotional cost modeling and ROI analysis
Strong analytical background, dashboards, or analytics tools (hands-on or closely partnered). SQL experience a plus.
Critical Competencies:
Promotions strategy and offer design expertise
Strong quantitative and analytical judgment
Ability to balance growth and profitability
Excellent cross-functional collaboration skills
High attention to detail and operational rigor
Comfort operating in regulated environments
What Makes This Role Hard (and Exciting):
Promotions are highly visible and closely scrutinized by finance and compliance
Small changes in offer design can have outsized economic impact
Requires constant tradeoffs between growth velocity and unit economics
Must manage incentive abuse while maintaining a great customer experience
Benefits:
Competitive compensation package, including base salary, benefits, and equity.
Unlimited/flexible paid time off.
Medical, dental, vision, and generous parental leave.
Employee-sponsored 401(k).
Perks:
$500 work-from-home stipend + equipment.
Fully remote work environment.
Professional development opportunities.
High-ownership, collaborative culture.
#LI-Remote
We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:
Welcoming and Friendly
We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.
Lively and Creative
We respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.
Stimulating and Rewarding
We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.
Equal Employment Opportunity Statement
Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join Our Team!
If you're ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.
IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process. All of our legitimate job opportunities can be found on our official career site (https://www.getfliff.com/careers). Please be cautious of communications and links that come from non-company email addresses (@getfliff.com), social media messaging platforms or unsolicited phone calls.
