Product Research Specialist

Job Title: Product Research Specialist
Location: Pakistan
Working Hours: 9 AM - 6 PM PKT
Reports To: Head of Product Strategy

About Petra Brands:

Petra Brands is a dynamic and innovative company that encompasses a diverse range of brands, including House of Party, Fomin Soap, Golden Era Body, and Soul Mama Stationery. We specialize in creating unique and compelling consumer packaged goods (CPG) in the beauty, personal care, and lifestyle sectors. Our mission is to deliver exceptional products that evoke emotion, memories, and a sense of place through captivating brand identities and packaging

Position Overview:

We are seeking an experienced and highly motivated Amazon Product Research Specialist to join our team. The ideal candidate will have a proven track record in product research, particularly within the e-commerce and Amazon marketplace. This role is crucial to our continued growth and success, requiring a deep understanding of market trends, competitive analysis, and product development. Given the seasonal nature of our party supplies category, the ability to identify and capitalize on emerging trends using multiple analytical methods is essential.

Role Responsibilities:

• Conduct thorough market research to identify trending products and niches within the party supplies and eco-friendly cleaning products categories.
• Analyze competitor products, pricing strategies, and customer reviews to gather insights and identify opportunities for product improvement and differentiation.
• Utilize Amazon tools and software (e.g., Helium 10, Jungle Scout, AMZScout) to perform detailed product research and data analysis.
• Apply various analytical methods to identify emerging trends in the party supplies sector, ensuring timely and accurate trend prediction to maximize sales during peak seasons.
• Collaborate with the product development team to create innovative and high-demand products.
• Monitor and report on key product performance metrics, including sales, rankings, and customer feedback.
• Stay up-to-date with Amazon policies, marketplace changes, and industry trends to ensure compliance and maximize product visibility.
• Assist in the development of product listings, including keyword research, optimization, and compelling copywriting.
• Work with cross-functional teams to ensure seamless product launches and inventory management.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum of 3-5 years of experience in product research, preferably with a focus on Amazon.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in using Amazon research tools and software.
• Excellent understanding of the Amazon marketplace and its algorithms.
• Deep understanding of seasonal trends and the ability to predict and act on emerging trends using various analytical methods.
• Strong organizational and project management skills.
• Exceptional written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Passion for innovation and staying ahead of market trends.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and international team.
• Career growth and development opportunities.
• Flexible work environment.
• Employee discounts on Petra Brands products.