The Product Owner, Digital Experience is responsible for defining and advancing the website’s strategy, ensuring the site communicates effectively, performs reliably, and supports user engagement. The role will own the strategy, roadmap, and execution of a multi-lingual, lead-generation website. This role is accountable for maximizing business value through user-centered digital experiences while serving as the experience owner, ensuring content quality, localization accuracy, brand consistency, and conversion performance across markets. The Product Owner partners closely with Marketing, UX, Creative, Technology, SEO, Analytics and business stakeholders to deliver a scalable, high-performing website that drives qualitied leads, supports growth, and enables continuous optimization.
ESSENTIAL FUNCTIONS
- Responsible for defining the overall website strategy. This involves understanding market needs, customer requirements, and competitive landscapes.
- Set the vision for the product and create a roadmap for its development.
- Define and communicate the overall product vision and goals to development teams and stakeholders.
- Directly manage a team of web content producers ensuring they meet performance standards and being developed for success.
- Intake requests, gather and document business requirements from stakeholders, customers, and market research.
- Create and manage a clear, prioritized product backlog of features, enhancements and roadmap items.
- Create business requirements and user stories, review with business leaders and ensure alignment with acceptance criteria and product vision.
- Prioritize features based on customer & stakeholder feedback, business goals, and market trends.
- Conduct competitor research to identify opportunities and inform product direction.
- Coordinate with the Technology Program Manager to build and maintain a product roadmap that outlines timelines for feature releases and strategic initiatives.
- Manage the distribution of workload and performance of the Content team to ensure all website content changes are executed timely and as expected.
- Collaborate with SEO, digital and brand management, agencies and vendor partners to ensure all content is SEO optimized and accurately represent the brand voice.
- Coordinate website feature and content launches with marketing, operations, and IT teams as well as contracted agencies and vendors.
- Jointly own stakeholder communications with the Sr. Director, Brand Experience & Service Delivery ensuring roadmap updates and priorities are communicated timely.
- Make timely decisions on scope changes, trade-offs, and priority shifts to maximize product value.
- Develop and maintain website performance reporting, gather and analyze customer feedback and provide insights that guide product, marketing and service innovations.
- Advocate for ongoing improvements in user experience, personalization, content, and performance.
- 7+ years of experience in digital product ownership or product management, preferably in a consumer-facing website environment.
- Experience in software development lifecycle with ability to flex approach.
- Strong understanding of agile methodologies, UX principles, and digital marketing fundamentals.
- Understanding of website analytics and SEO optimization.
- Familiarity with managing multilingual, lead generating websites.
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