Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
Data-Driven Product Optimization
Establish comprehensive data monitoring systems for core metrics (user journeys, conversion funnels, engagement)
Analyze product flow conversion data, identify optimization opportunities, and implement strategies to improve conversion rates
Develop user behavior models and conversion funnel monitoring systems for key paths (registration to transaction)
Conduct A/B testing and data iteration to drive continuous improvement
Produce regular data reports with actionable insights for stakeholders
Design and implement conversion strategies for core user flows (registration, KYC, deposit, trading)
Optimize user touchpoints across channels (in-app content, push notifications, AI+ SMS tools)
Plan and execute incentive campaigns to boost user activation and retention
Support marketing strategy deployment and performance analysis
Streamline marketing tools and processes to improve operational efficiency
Manage and optimize existing product features through iterative improvements
Establish user feedback loops integrating customer service, reviews, and research data
Document operational processes (MRD writing) and improve workflows
Identify pain points through business analysis and implement solutions via operational strategies
Participate in departmental process optimization and mechanism iteration
Requirements:
4+ years in digital product operations (crypto/Web3 experience preferred)
Educational background in Business Analytics, CS or related fields
Proven experience in conversion rate optimization and user flow design
Strong analytical skills with SQL proficiency
Expertise in user research methods and data analysis
Product design skills with innovative problem-solving ability
Familiar with complete product development lifecycle
MRD/PRD documentation capability
Experience designing incentive campaigns and touchpoint strategies
Ability to build behavioral models and monitoring systems
Process optimization and workflow improvement experience
Strong A/B testing and experimentation methodology
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
