Product Marketing Specialist

Positioning & Messaging

• Translate product features into clear, compelling value propositions for healthcare audiences.

• Adapt messaging to different buyer personas and stages of the funnel.

Product Launch & GTM Support

• Support product launches, feature releases, and cross-product initiatives.

• Align product messaging to broader GTM strategy.

Sales & Customer Enablement

• Equip Sales, BDRs, and Customer Success with messaging, talking points, competitive insights, and enablement assets.

• Create one-pagers, pitch decks, battlecards, email sequences, and web copy.

Insights & Performance

• Gather customer insights and usage trends to inform messaging decisions.

• Partner with Demand Gen to ensure messaging consistency and evaluate campaign performance.

Cross-Functional Collaboration

• Consolidate inputs across teams into unified, user-focused content.

• Maintain consistency in product positioning and brand voice.

Experience

• 1–3 years in a marketing role; product marketing experience is a plus.

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

• Experience with Google Suite, ClickUp, Salesforce, or HubSpot is a plus.

Skills & Traits

• Strong organizational and project management skills.

• Clear communicator with the ability to simplify complex concepts.

• Comfortable asking questions, applying feedback, and iterating quickly.

• Curious, adaptable, and collaborative working style.

• Interest in AI-assisted tools and enablement technologies.

Why You’ll Love Working Here

• You will own meaningful, high-visibility projects.

• Opportunities to grow quickly within a supportive marketing team.

• Ideal for early-career marketers who want to specialize in product marketing.

• Must be able to work in Kansas City office 4 days a week. 

• A culture that values curiosity, continuous learning, and iteration.