Product Marketing Specialist

AI overview

Position primary product marketing strategies in RegTech and IDV, develop impactful messaging, and support sales with tailored collateral and product launches.

We are seeking an experienced Product Marketing Specialist with a proven background in RegTech (Regulatory Technology) and Identity Verification (IDV) to join our growing team at Programmers Force. In this role, you will position our solutions effectively in the market, drive product messaging, and enable sales teams to communicate value to clients.

Key Responsibilities:

Develop product positioning, messaging, and value propositions.
Partner with Product and Sales to align on GTM strategy.
Create sales enablement materials and collateral.
Conduct competitive analysis and market research.

Support product launches with campaigns and communications.

Requirements

5+ years of product marketing experience in SaaS/FinTech/RegTech.
Strong knowledge of compliance-driven industries.
Excellent storytelling, writing, and presentation skills.

Experience working with enterprise GTM teams.