We are seeking a highly motivated and results-driven individual to join our team as an IT Product Marketing and Lead Generation Specialist. In this role, you will be responsible for developing and implementing marketing strategies to promote our IT products and services, with a primary focus on lead generation through LinkedIn and other relevant platforms.
Key Responsibilities:
Develop and Execute Marketing Strategies:
- Create and implement comprehensive marketing strategies to promote our IT products and services.
- Collaborate with the marketing team to ensure consistency across all channels.
LinkedIn and Social Media Management:
- Manage and optimize our LinkedIn presence to increase brand visibility and engagement.
- Create and curate engaging content for LinkedIn and other social media platforms.
- Utilise LinkedIn Ads and other paid advertising channels to target relevant audiences.
Lead Generation:
- Implement lead generation campaigns to identify and attract potential clients.
- Use LinkedIn Sales Navigator and other tools to identify and connect with key decision-makers in target industries.
- Develop and maintain a database of leads, ensuring accurate and up-to-date information.
Content Creation:
- Create compelling content, including blog posts, whitepapers, case studies, and videos, to showcase the value of our IT products.
- Collaborate with the content team to align messaging with overall marketing strategies.
Analytics and Reporting:
- Monitor and analyze the performance of marketing campaigns using analytics tools.
- Provide regular reports on key performance indicators and make data-driven recommendations for improvement.
- Proven experience in IT product marketing and lead generation, preferably in B2B settings in the US market.
- Bachelor's degree in Marketing, Business, or a related field.
- Strong understanding of LinkedIn and other social media platforms.
- Proficient in using LinkedIn Sales Navigator and other lead-generation tools.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make strategic recommendations.
- Creative thinker with a passion for staying up-to-date on industry trends.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Work in a collaborative and innovative environment at the forefront of robotics technology.
