Product Marketing Senior Manager - Aligners/Sleep Apnea

AI overview

Lead the go-to-market strategy for Dandy's key Sleep Apnea and Clear Aligners products, driving customer engagement and shaping market positioning in a dynamic startup environment.

Dandy is transforming the massive and antiquated dental industry—an industry worth over $200B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

At Dandy, we’re building the dental lab of the future. Our advanced medical device manufacturing and digital platform combine to make it simple for dentists to deliver high quality restorations, faster, easier, and more predictably than ever before. We’re looking for a Senior GTM Manager to lead our Sleep Apnea and Clear Aligners products at Dandy. This is a startup role in every sense: high-impact, high-visibility, and built for someone who’s hungry to make big things happen without waiting for a playbook.

About Dandy

Dandy is reimagining what a dental lab can be. By digitizing the entire process from taking an impression of a patient’s mouth, to delivering a final smile, we’re helping thousands of dentists deliver better care with less hassle. Sleep Apnea and Clear Aligners are key growth vectors for dental practices, and we’re building category-defining solutions that enable practices to thrive by offering these differentiated products to their patients.

The Role

We’re looking for a curious, entrepreneurial, and driven PMM who thrives in fast-moving environments and loves solving hard problems. In this role, you’ll own how we define, position, launch, and grow Dandy’s Sleep Apnea and Clear Aligners solutions – both from a dentist-facing lens and a patient-facing lens.

You’ll be the connective tissue between our practices, product, marketing, and commercial teams. Some days you’ll be in the weeds building a sales playbook or writing messaging + copy on an adoption campaign; other days you’ll be working with the creative team to design packaging for our Clear Aligners offering. If you’re excited by ambiguity, move fast, and get energy from making things happen, you’ll love this role.

What You’ll Do

  • Be the voice of the customer: Spend time with GPs, understand their workflows, pain points, and aspirations around Sleep Apnea and Clear Aligners.

  • Shape the market: Build positioning and messaging that makes Dandy’s offerings the obvious choice for practices.

  • Launch big things: Drive go-to-market strategy for new innovations we release for these products, and make Dandy synonymous with innovation.

  • Drive team success: Partner with enablement to build high-impact training that empowers sales, account management, and CX teams to win Sleep Apnea and Clear Aligner cases and support practices.

  • Iterate fast: Track adoption and feedback, experiment with new approaches, and move quickly to capture opportunities.

  • Be an owner: Make strategic decisions, take initiative, and push projects forward even if the process isn’t spelled out.

What We’re Looking For

  • 6+ years in marketing, brand, and/or product marketing

  • Experience launching and scaling products — ideally in startup, high-growth environments, or agencies

  • Strong, creative storyteller – can turn nuanced information into compelling, punchy messaging and positioning that converts from top to bottom of funnel

  • Entrepreneurial mindset: scrappy, resourceful, thrives in ambiguity, and biased toward action

  • Comfortable influencing and collaborating across product, ops, sales, and marketing

Why You’ll Love This Role

  • You’ll own a category that’s central to driving growth for dental practices

  • You’ll have the freedom to experiment, build, and move fast in a startup environment without a lot of red tape

  • You’ll work on problems that impact thousands of dentists and millions of patients

  • Competitive comp, equity, and benefits. Plus the chance to shape the future of the dental lab industry

For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.

Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers for more!

Dandy is a cutting-edge dental lab providing a complete digital solution for seamless transition to digital scans, driving growth and enhancing clinical outcomes in dental practices.

View all jobs
Salary
$179,850 – $218,000 per year
Ace your job interview

Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

Product Marketing Q&A's
Report this job
Apply for this job