Product Marketing Manager

The Product Marketing Manager is responsible for translating product positioning into clear, market-facing messaging frameworks that are utilized across the business. This role heavily leverages AI tools across the program to efficiently translate product strengths, customer needs, and competitive dynamics into clear, differentiated messaging that resonates with our ideal customer profiles and buying groups.

Reporting to the CMO and operating globally, the Product Marketing Manager partners closely with Product Management, Marketing and Sales teams to ensure go-to-market execution is grounded in customer insight, competitive differentiation, and business priorities.

Ownership Responsibilities (90% of focus)

• Go-To-Market Messaging, Product Content & Campaigns (40%)

  • Own externally-facing product messaging frameworks, ensuring alignment with Ultimo’s strategic direction and brand narrative

  • Partner with Product Management to deliver clear, consistent articulation of USPs / value propositions, explanation of roadmap priorities, and releases

  • Develop and deliver product launch materials and campaigns, aligned to focus industries and personas

  • Support the Marketing Demand Generation team with campaign messaging blueprints, including differentiation and competitive de-positioning guidance

  • Collaborate with Product Management on industry analyst RFIs, including completing & reviewing surveys, and supporting briefing development for analyst evaluations

  • Ensure all product marketing assets remain current as markets, customers, and competitive dynamics evolve

• Competitive Intelligence (20%)

  • Own competitive intelligence strategy and execution, including creation and maintenance of battlecards for all key competitors, refreshed at least annually

  • Monitor and document competitor messaging, positioning, campaigns, and market moves and deliver insights that are readily consumable by stakeholders

  • Lead win and loss analysis in partnership with Sales and Sales Operations, synthesizing insights for leadership, Product Management and GTM teams

  • Deliver competitive insights through enablement sessions, sales training, and internal communications

• Buyer Insights, Personas, Pitches, Playbooks (20%)

  • Define and maintain buyer personas and buying group influence maps, in collaboration with internal teams and external research partners

  • Develop persona-based messaging frameworks, including pitches and value narratives tailored to key buying roles

  • Own the structure and ongoing evolution of GTM playbooks, aligning Marketing, Product, Sales, and Partners

  • Enable GTM teams through regular workshops, training sessions, and documentation focused on personas, pitches, and playbooks

• Market Research & Intelligence (<10%)

  • Where appropriate, synthesize off-the-shelf market, customer, and industry research into digestible insights for Marketing, Product and Sales

Contributor Responsibilities (10%)

• Collaborate with Brand and Campaigns teams to support narrative development

• Review content such as case studies, personas, and positioning briefs to ensure alignment with product messaging

• Partner with marketing ops to review data and adjust messaging as needed

Requirements

Required experience and knowledge 

• 7+ years in B2B product marketing in enterprise software or SaaS, with a focus on enterprise asset management, CMMS or adjacent solutions

• Experience in AI-based product marketing is a plus

• Demonstrated experience defining ICPs and personas

• Strong research and analytical skills, including qualitative and quantitative insight synthesis

• Excellent written communication and messaging framework development

• Familiarity with sales enablement materials like battlecards and win/loss reports

• Confidence working cross-functionally with sales, product, brand, and marketing operations

• Experience with HubSpot, market research tools, and content collaboration platforms

Preferred education

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• MBA / Masters a Plus