Product Marketing Manager

WE ARE 

Problem-solvers that care deeply about using technology and data to create results. 

Champions of simplifying processes and critically analyzing data. Most importantly, we are curious listeners who help our partners interpret and translate complex business problems into easy to understand solutions. 

WMT Digital fights for, protects, and elevates ideas for our partners who believe in the power of inventive thinking. We create technological solutions that empower our partners to engage with their constituents in creative and distinctive ways. We are as devoted to our partners' brands as they are, and try our best to know what our partners need before they do. 

YOU ARE

A strategic storyteller who thrives in dynamic, multi product environments. You are energized by working across different industries, audiences, and buying personas and you naturally know how to tailor a message for each without losing the core narrative. Variety fuels your creativity.

You are also the market intelligence expert who deeply understands our audience. You know how to synthesize customer insights, usage data, competitive signals, and market trends into clear direction for teams. You work cross functionally with Product and Sales to help ensure we are delivering the right product with the right message at the right time.

You think in positioning, messaging, and frameworks not just features or deliverables. You are comfortable owning the full spectrum of GTM storytelling across categories, product lines, verticals, and personas. You move fluidly between strategy and execution, and you are equally strong writing copy, analyzing usage data, building enablement materials, and partnering cross functionally.

You love building from scratch. You want to create net new narratives, codify them into repeatable systems, and help shape the product marketing engine that becomes core to how we grow.

YOUR IMPACT

You will define how WMT’s multi product platform shows up in the market across sports, music, and entertainment. You will bring market and audience intelligence into every layer of positioning, messaging, and launch strategy. You will lead launches, arm Sales with the tools they need to win, and ensure our story is consistent, confident, and differentiated everywhere we show up.

You will:

• Own positioning and messaging across categories, products, verticals, and personas
• Serve as the internal market intelligence leader for audience insights, competitive landscape, and industry trends
• Partner with Product and Sales to align roadmap priorities, go to market plans, and messaging
• Lead GTM for product and feature launches across sports, music, and entertainment
• Create net new materials such as one pagers, pitch decks, battlecards, playbooks, and more.
• Build and maintain ongoing competitive intelligence across multiple markets
• Develop and refine customer stories and proof points that anchor our platform narrative
• Collaborate with Product on roadmap clarity, naming, and release communications
• Ensure consistent storytelling across channels
• Leverage analytics, product usage data, and market insights to shape and validate messaging
  
  

WE’D LOVE TO HEAR FROM YOU IF YOU HAVE

• 5+ years in product marketing, GTM, or solutions marketing roles
• Proven experience owning positioning and messaging across categories, products, verticals, and personas
• Strong writing and copycraft skills with the ability to influence both brand and revenue outcomes
• Experience partnering closely with Product and Sales to shape strategy and execution
• A strong analytical mindset with comfort using market data, product usage data, and customer insights
• Experience building product marketing foundations and systems from the ground up
• Confidence creating launch plans, enablement materials, and competitive frameworks
• The ability to operate across multiple products and buying audiences simultaneously
• Experience in sports, music, or entertainment is a plus

HOW WE ADD TO OUR TEAM...

Building an inclusive, innovative, and collaborative work environment where a diverse mix of talented individuals want to come, and to stay, to contribute their best work is central to our organization’s mission. We are proud to offer our team flexible paid time off, parental leave, remote employment, retirement contributions (401k), bonuses based on performance, and paid professional development opportunities. WMT Digital does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law.