Product Marketing Manager

Vapi (/ˈwɑːpi/):

• We’re creating the shift to voice as humanity’s default interface.

• We’re the most configurable platform for deploying voice agents.

• We’re grown to 400,000 developers in 20 months, adding 2,000+ every day.

• Try talking to Vapi now!

Why We’re Hiring This Role:

• As adoption accelerates, we need strong product marketing leadership to sharpen positioning and drive platform usage.

• We are building for developers and enterprises, and clear messaging across both audiences is critical.

• This role will define how Vapi tells its story, launches innovation, and converts developer momentum into revenue growth.

What You’ll Do:

• 30 Day:

  • Deeply understand Vapi’s platform capabilities, ICP segments, and competitive landscape.

  • Audit current messaging, positioning, and launch processes.

  • Meet with Product, Sales, Developer Relations, and Customer Success to align on growth priorities.

  • Identify immediate messaging gaps and quick wins.

• 60 Day:

  • Develop refined positioning and messaging frameworks for developers and enterprise buyers.

  • Lead planning and execution of upcoming product launches and feature releases.

  • Launch multi-channel campaigns driving awareness, engagement, and sign-ups.

  • Establish clear KPIs across adoption, conversion, and pipeline influence.

• 90 Day:

  • Own end-to-end GTM for major product launches.

  • Deliver measurable lift in developer adoption and enterprise engagement.

  • Build scalable messaging playbooks and repeatable launch frameworks.

  • Act as the voice of the customer, influencing roadmap and messaging with data-driven insights.

Who You Are:

• 3+ years of experience in product marketing, ideally within B2D or developer-focused technology companies.

• Experience marketing developer tools, APIs, or platform products.

• Exceptional storyteller capable of translating complex technical concepts into clear, compelling messaging.

• Proven experience launching products or features in fast-paced environments.

• Strong understanding of developer ecosystems and multi-stakeholder GTM strategies.

• Data-driven with experience using tools such as PostHog, Amplitude, Google Analytics, HubSpot, or similar.

• Self-starter who thrives in ambiguity and takes ownership in early-stage environments.

• Bonus: Experience in voice technology, AI/ML, or SaaS platforms targeting developers and enterprises.

Why Vapi:

• Generational impact: Build human interface for every business.

• Ownership culture: 90% of company is previous founders.

• Kind team: The founders Jordan and Nikhil are Canadians.

• Tier-1 Investors: YC, KP seed, Bessemer series A.

What We Offer:

• Real stake: We offer competitive salary and excellent equity ownership.

• Comprehensive health coverage: medical, dental, and vision plans.

• Team love: We love hanging out and do quarterly offsites.

• Flexible time off: take what you need.

• More: catered meals and transportation, gym & coaching stipends!