At SmartyAds, we build programmatic technologies that help advertisers, publishers, and trading teams operate more efficiently across the digital supply chain. Our full-stack platform — DSP, SSP, and Ad Exchange — processes billions of requests daily and powers performance-driven campaigns worldwide.
We’re expanding our marketing function and looking for a Product Marketing Manager who understands how to shape market perception, communicate product value, and support our partners across platforms. This role sits at the center of Product, Sales, and Marketing and is deeply connected to how our solutions are positioned, understood, and adopted.
Role Overview
You will define and communicate the value of our programmatic solutions, and ensure our messaging resonates with advertisers, publishers, and partners. You will champion customer needs, understand market movements, track the competitive landscape, and translate product capabilities into clear, differentiated narratives.
You’ll lead go-to-market efforts, craft the messaging that supports BDMs, and act as the connective tissue between internal teams and the broader market.
Responsibilities
- Develop strategic positioning and product narratives for DSP, SSP, and ADX, ensuring clarity, differentiation, and alignment with customer needs across priority segments and accounts.
- Convert complex supply- and demand-side mechanics into simple, outcome-focused messaging tailored to advertisers, agencies, and publishers.
- Lead account-based marketing initiatives—identify target accounts, shape tailored value propositions, and coordinate personalized outreach in partnership with Sales.
- Build and maintain performance dashboards tracking funnel progression, CAC, ROI, lead quality, and conversion metrics.
- Design, test, and scale lead-generation programs across SEO, paid media, email, content, and partner channels to attract high-intent prospects.
- Own ongoing competitive and market intelligence: analyze competitor positioning, product capabilities, and privacy standards.
- Create scalable enablement assets—pitch decks, differentiated product stories, objection-handling guides, comparison one-pagers, and battlecards.
- Drive go-to-market execution for new releases and feature rollouts, including launch planning, positioning, enablement, and impact measurement.
- Partner closely with Product, Sales, and Customer teams to surface insights that shape product roadmap priorities and commercial opportunities.
- Inform campaign direction, ICP definitions, messaging frameworks, and content priorities with data-backed customer insights.
- Prepare product communication for conferences, industry publications, awards, and thought-leadership placements.
- Ensure all content delivers real differentiation, technical accuracy, meaningful outcomes, and customer-specific relevance.
- Use quantitative performance data, customer signals, and competitive pressure to continuously refine messaging and influence commercial strategy.
Requirements
- English B2.
- 3+ еxperience in product marketing or B2B marketing within AdTech, MarTech, SaaS, or another technical environment.
- Ability to simplify complexity into crisp, customer-focused messaging.
- Experience working cross-functionally with Product and Sales teams.
- Analytical mindset with the ability to use insights to shape strategy.
- Proven ability to manage multiple workflows and align diverse stakeholders.
- Strong analytical abilities and comfort working with KPIs, funnel metrics, CAC/LTV.
- Strong orientation towards result and high level of responsibility.
Nice to Have
- Experience with GTM launches for enterprise or technical platforms.
- Knowledge of programmatic landscape, industry events, Open RTB ecosystem.
- Clear understanding of demand and supply-side path in digital advertising.
- Prior experience in market repositioning or brand evolution.
- Bachelor’s or Master’s degree in Marketing.
