Product Marketing Manager

Skedda is a leading global workplace management platform, serving over 7,000 customers including Toyota, Siemens, Mercedes-Benz, MIT, and Harvard University. The company is a key player in shaping the future of the modern workplace experience with interactive floor plans, desk and meeting room booking, visitor management, rich utilization analytics, and integrations with Slack, Microsoft 365, and Google Workspace. Each year, Skedda wins awards from G2, Capterra, GetApp, and SoftwareAdvice.

AllBooked by Skedda is our business unit focused on businesses monetizing their venues. Our customers include athletic facilities, studios, creative spaces, event venues, community centers, and coworking spaces. We’re experiencing significant growth in our AllBooked segment, making it an exciting time to join the AllBooked team.

Role Description:

Our VP/General Manager of AllBooked is seeking to partner with a driven and collaborative Product Marketing Manager to ensure we are positioned effectively in the market and resonate with our target audience, heavily contributing to our growth and success! In this role, you will shape how our products are positioned, communicated, and adopted by customers. You’ll work closely with Product, Marketing, and Sales to craft compelling messaging, launch new features, enable the sales team, and ensure our value resonates with customers across expanding markets and channels.

In this role you will:

• Lead new feature rollouts, from launch to communication to driving adoption
• Create and execute launch plans, coordinating across Product, Marketing, Sales, and Support
• Segment customers and tailor communication strategies to maximize engagement
• Develop messaging and communications across channels (email, webinars, in-product messaging, etc.) and coordinate the logistics for launching it
• Partner with Product to develop documentation and enablement materials (e.g., sales/support training, help center articles)
• Ensure Sales team has the materials and demo environments needed to effectively showcase new features
• Measure feature adoption and identify opportunities to improve engagement

Day-to-Day: 

• Develop a deep understanding of our customer base through data - watch sales and customer calls, look at venue setups, review customers’ websites, interview customers/prospects, etc.
• Clearly define AllBooked’s varied personas and their pain points, value propositions
• Translate customer insights into fresh messaging that resonates
• Coordinate updating all marketing materials (website, emails, ads) to reflect updated messaging

• Competitive research and positioning
• Update analysis/assessment of key competitors 
• Conduct deep product analysis to understand strengths and weaknesses
• Create enablement material (e.g., battle cards) that empower Sales with stronger talk tracks for the top competitors
• Own the demo environment, and ensure it follows best practices
• Create basic decks for our sales team 

• Data analysis on feature adoption
  • Track feature adoption and customer engagement using Metabase dashboards
  • Analyze per-venue impact for marketing materials

• Strategic initiatives 
• Conduct pricing and market research
• Deliver quarterly product and market analyses
• Own AllBooked Product onboarding for new employees 

Qualifications for this role:

• Bachelor's Degree
• Minimum 4+ years of professional experience in product marketing
• Experience in marketing B2B SaaS products, preferably to SMB and/or middle markets
• Excellent storyteller with a background in product marketing and an emphasis on positioning, content/messaging, and sales enablement
• Excellent writer and communicator with the ability to create high-quality sales and customer-facing content, including web content and presentation material
• Have a strong understanding of product marketing concepts, approaches, and tools, including (but not limited to) market sizing and segmentation, persona definition, competitive positioning, pricing, packaging, product launches, and market research
• Energized by the opportunity to build a key contributor defining the future of work!
• Proactive and “owner” with demonstrated ability to tackle both large and small projects with minimal oversight
• Experience with self-serve, product-led growth (PLG) motions

Benefits

• Competitive salary, benefits package, and paid time off
• Flexible schedule 
• Creative and collaborative work environment
• Direct exposure to the leadership team across departments
• Be empowered to leave a significant mark on the product and the customers

About us

We’re an international team from 20+ countries with a growing presence in Boston. We place a lot of value on collaborating asynchronously across time zones but also understand the benefits of working together in person. Our team has doubled in size in the last year and continues to grow quickly. 

At Skedda, our Mission is to empower organizations to bring workspaces to life. We take feedback from customers seriously and constantly iterate to improve our product. We’re a self-driven, curious, down-to-earth group of people who know how to balance moving quickly while maintaining a high bar for quality. Every team member at Skedda embodies our six core virtues: 

1. We are a community
2. Quality is at our core
3. Take ownership
4. Create momentum every day
5. Tackle hard problems
6. Be curious

We are defining the future of the workplace experience, helping businesses to design meaningful, seamless, fully integrated employee experiences and interactions in the hybrid workplace. We’re growing fast with a lot of new opportunities ahead!

To learn more, please visit https://www.skedda.com/blog/skedda-mission-vision-virtues and https://www.allbooked.com/about.