Product Marketing Manager

At Shakepay, we’re on a mission to usher in the Bitcoin golden age. We’re reimagining financial services to give every Canadian their fair shake.

Our culture is built around doing work that matters, winning as a team, and celebrating success. If you're the kind of person who values growth, shipping fast, and sharing your ideas openly with a group of like-minded people, come and build with us!

About Shakepay

Since 2015, we’ve been building the Shakepay app to make buying and earning bitcoin fast, easy, and secure. In 2022, we launched the Shakepay Card, allowing shakers to earn bitcoin rewards when they shop. Today, more than one million Canadians use Shakepay to grow their bitcoin savings and take control of their financial future. 

We’re regulated across all Canadian provinces and territories, and backed by renowned venture capitalists with a funding of $44M. We have a passionate, loyal, and growing community, and we’re looking for people who want to help us build something truly special.

We understand that joining a team is one of the most important decisions you make , and adding a team member is one of the most important decisions we’ll make. Through our process, we want you to get to know us and understand how you approach problems, learn, and what motivates you.

Product Marketing Manager

We are on the lookout for a dynamic Product Marketing Manager to join our team. You thrive in the creative and strategic realm of marketing, showcasing your customer-centric approach by developing compelling narratives and targeted strategies. Your passion for understanding customer needs and market trends reflects a deep-seated curiosity and a sharp eye for identifying market opportunities and positioning products effectively.

What you’ll be doing 

• Be the first dedicated marketing resource to structure go-to-market strategies and cross-functional working models across launch stakeholders (Product, Content, Policy, and Communications).
• Influence and shape product strategies, positioning, and narratives through data and insights in collaboration with research partners, product, engineering, comms, and policy.
• Develop and execute integrated go-to-market strategies including goals, measurement, and collateral in partnership with cross-functional stakeholders.
• Continue to develop lifecycle marketing practices across email, in-app, and push. 
• Maintain market insights through industry research and customer feedback process.  
• Present marketing strategies and plans to executives and cross-functional teams.

Who we’re looking for 

• 5+ years of full-time experience in Marketing or related fields.
• Copywriting experience in different forms of content - announcements, emails, in-app messages. 
• Experience developing insights-driven consumer go-to-market strategies with a proven track record of managing successful consumer-facing product launches.
• Collaborative work experience across Product, Design, Lifecycle Marketing, Policy, and Communications teams.
• Extensive project management experience.

Bonus points

• Bachelor's Degree in Business, Marketing, or a Creative discipline.
• Previous experience in consumer banking

Why join us?

• Help shape the future of money: Be part of a team that's revolutionizing financial services in Canada, one sat at a time.
• Impact millions: As cryptocurrency continues to gain traction, our potential for growth is massive. You can help us bring Shakepay and Bitcoin to all Canadians.
• Grow your career: We’re growing, and so can you! We have programs in place to encourage continuous learning, growth, and development.
• Ideas, not titles: We want the best ideas to make their way through, no matter where they come from.

Perks And Benefits

• 🤝 Stock options as part of their total compensation
• 🦷 Full health and dental benefits, including a separate budget to take care of your mental health
• 🌎 Remote-friendly: Work from anywhere in Canada, with optional access to our office spaces in Montreal and Toronto.
• 🆙 A $2,000 annual budget for courses, certifications, and training to support your career growth.
• 🌴  20 days of vacation per year. And if you use all your vacation, we give you a $1,000 bonus.
• 🐣 Parental leave top up to 100% of your salary for 18 weeks.
• 🙌 Quarterly team-specific or company-wide offsite to connect with each other

The base salary range for this position is $120,000 - $150,000 CAD. Base pay may vary based on factors such as years of experience, skills and qualifications. Additionally, employees are eligible for equity,  pay increases based on performance, benefits including health and dental care, and paid time off.

We use technology, including artificial intelligence (AI), to support certain parts of our hiring process. This can include tools that assist with scheduling, application review, candidate communications, and generating interview notes, guides, or summaries so our team can stay focused on the conversation. All hiring decisions are made by our hiring team.

We’re committed to building a workplace that’s welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Shakepay, , just let us know and we’ll work with you to make sure you have what you need to succeed.