Product Marketing Manager - Residential AC & HVAC

About Midea America Canada Corporation (MACC):
Midea America Canada Corporation (MACC) is a Global leader in home appliances manufacturing, dedicated to improving the lives of consumers through innovative, high-quality products. At MACC, we pride ourselves on fostering creativity and excellence in every aspect of our work. 

Reports to: Product Marketing Director

Job Summary

We are seeking a dynamic and strategic Product Marketing Manager to lead our Residential Air Conditioning and HVAC business. The ideal candidate is a self-starter with knowledge of the Canadian retail landscape and understanding of the HVAC distribution channels, capable of managing product roadmaps, driving sell-in and sell-out performance, and fostering long-term partnerships with key partners.

Key Responsibilities

Product Marketing Leadership

- Own the product roadmap and lifecycle for assigned Product Divisions (PDs), from concept to market launch.
- Conduct comprehensive market research and competitive analysis to understand customer needs, industry trends, and competitor positioning.
- Lead new product introductions (NPIs), including go-to-market strategy, pricing, and positioning.
- Define product requirements and specifications based on insights and market intelligence.
- Collaborate with global teams to define product features, design, and user experience.
- Manage full P&L, ensuring profitability, SKU productivity, and strategic category sales.
- Benchmark competitors’ line logic and innovations to ensure product relevance and competitiveness.
- Lead the CCC and budgeting planning cycle for the Canadian Business Unit.

Channel Management

- Serve as the primary contact for national and key retail accounts as well as HVAC partners, building trust-based, long-term relationships.
- Develop and execute strategic sales plans aligned with company growth objectives.
- Lead Product Line Reviews (PLRs), including product selection, pricing logic, and sell-in targets.
- Coordinate cross-functional support (marketing, service, operations) to meet account performance goals.
- Forecast and track key account metrics to ensure alignment with business targets.
- Represent the company in sales presentations and negotiations, balancing client satisfaction with profitability.
- Identify and pursue new business opportunities with existing and prospective retail partners.
- Proactively assess, clarify, and validate customer needs on an ongoing basis.

Business & Channel Strategy

- Define and execute channel management strategies, for private label and Midea owned brands.

- Lead the scoping and securing of new business with both existing and new channel partners.
- Build business cases for new opportunities and define value chains with the product division (PD) partners in China for new listings.
- Actively participate in CPFR sessions and monthly forecasting, taking ownership of committed numbers.
- Plan and manage promotional activities, ensuring alignment with funding and strategic goals.

Cross-Functional Leadership

- Inspire and mobilize cross-functional teams to deliver results including PD, marketing, operations, and service.
- Leverage internal and external feedback and market intelligence to continuously improve product offerings and positioning.

Qualifications

- Bachelor’s degree in Business, Marketing, Engineering, or relevant experience:  5+ years of experience in product marketing and/or national account sales, in the Residential Air Conditioning & HVAC industry.
- Proven success managing major Canadian retailers and/or HVAC distribution players (e.g., Home Depot, Canadian Tire, Wal-Mart, RONA, Costco, Home Hardware, Leon’s, etc.).
- Strong analytical, communication, and project management skills.
- Experience with P&L ownership and strategic planning.
- Proficiency in MS Office (Word, Excel, PowerPoint, Outlook).
- Ability to travel domestically and internationally as needed.