Responsibilities:
- Develop and execute product marketing strategies that align with business goals and objectives.
- Conduct market research to identify customer needs and behaviour, competitor strengths and weaknesses, and market trends to inform product development and marketing strategies.
- Create buyer personas, value proposition and customer journeys.
- Work with cross-functional teams, to develop product positioning and messaging that resonates with our target audience.
- Create compelling product collateral, including brochures, case studies, solution briefs, white papers, and other marketing materials.
- Develop and implement SEO strategies to increase organic traffic to our website and generate leads.
- Build trust and create conversation with potential customers through events, campaigns, and specific calls to action
- Be the voice of our customers by gathering and prioritizing key insights to shape our product roadmap.
- Bring awareness to our product through content such as social media, copywriting, and blogs. This requires you to determine what type of campaign needs to be done, create a budget for the marketing endeavours, craft a project plan to map out when this content will be released and execute.
- Build and maintain relationships with industry influencers, analysts, and partners to increase brand awareness and credibility.
What you will need to be successful
- Bachelor's degree in marketing, business, or a related field
- 3+ years of hands-on product marketing experience in an international growth-stage company.
- Experience in financial services B2B marketing.
- Strong written and verbal communication in English with experience in writing copy for marketing collateral.
- Proven ability to develop and execute successful marketing strategies that drive results.
- Familiarity with marketing automation and analytics tools such as Zoho
- Proven track record of gathering & analyzing market intelligence to support informed decisions.
- Creative thinker with a passion for innovation and a desire to challenge the status quo.
- Strong interpersonal and organisational skills.
- You love to collaborate with different people, bringing them together, and having many things going on at the same time. Managing priorities will be of great importance.
- Have a startup mentality to get things done, and you are not afraid of challenges and to take responsibility.
At Fyorin, you’ll have the chance to make a real impact in a rapidly growing company, work with a talented global team, and share the future of financial operations for digital businesses. You’ll also enjoy:
- A dynamic startup culture with room for ownership and growth
- Opportunities to learn and advance your career in FinTech
- A supportive, international, and collaborative team environment
- Competitive salary
- Pension scheme
- Flexible working hours
