Tyler Technologies
Product Marketing Manager - Public Safety
TLDR
Drive business growth through strategic go-to-market approaches for software in the public sector, leveraging cross-functional partnerships and market insights.
As a Product Marketing Manager (PMM), you will drive business growth by defining go-to-market strategies for software solutions, including market assessment, competitive positioning, pricing/packaging, and value propositions.
You will deliver market, buyer, and competitive insights; support positioning for existing and new solutions; and partner cross-functionally to execute product launches and evaluate growth initiatives.
You will succeed in this role by building strong cross-functional partnerships, applying sound business judgment, and influencing stakeholders at all levels to drive outcomes.
Responsibilities
- Maintain a deep understanding of the markets and position with actionable insights:
- Monitor, collect, and synthesize key market, buyer, product, and competitive insights and trends from multiple sources.
- Maintain Market Assessment deliverables: sizing & segmentation, addressable market analysis, competitive analysis, differentiation
- Collaborate across teams to align go-to-market strategies
- Participate in cross-functional product launch activities, helping to define product positioning, compelling messages, packaging, pricing.
- Partner with stakeholders to achieve operational readiness, sales enablement, demand generation and metrics.
- Influence product direction & product market fit
- Partner with leadership to identify revenue growth opportunities, their scope, risks, and financial justifications.
- Partner with the sales enablement function by helping customer-facing teams to understand new products and functionality to promote sales, adoption, and strong references.
- Work with business leadership and software partners to establish business arrangements and maintain strong working relationships.
Qualifications
- Bachelor’s degree in business, management, marketing, finance, or other related discipline. MBA preferred.
- 5+ years’ product marketing or similar experience in the software market, ideally for the public sector; SaaS experience preferred.
- Ability to travel (up to 20% travel) is expected for customer engagement, industry events, and collaboration across Tyler teams.
Tyler Technologies builds comprehensive software solutions tailored for local governments and public sector organizations. Our services enhance operational efficiency, enabling government agencies to manage their functions more effectively. With a focus on client relationships, we align our solutions with the unique needs of governmental and educational institutions.
- Founded
- Founded 1966
- Employees
- 500+ employees
- Industry
- Internet Software & Services
Product Marketing Manager