Product Marketing Manager

Propelus® simplifies workforce compliance management across healthcare. Our innovative technology and strategic partnerships empower millions of professionals, their employers, and regulators to work together, creating a connected and efficient healthcare ecosystem.

As a trusted leader for over 20 years, Propelus has focused on bringing more good into the lives of the people and organizations serving healthcare. We deliver seamless compliance solutions to millions. We leverage market-leading technology and essential data to simplify complex operations, reduce risk, and champion a safer, healthier, and happier workforce.

We are seeking a results-driven Product Marketing Manager to drive the market execution of our healthcare compliance management solutions. This role is built for a high-energy "doer" who excels at translating complex technical and regulatory capabilities into compelling value propositions and high-impact commercial assets. You will be responsible for the end-to-end execution of GTM plans and content strategy, ensuring our commercial teams have the tools they need to win in a competitive B2B landscape. The ideal candidate is a methodical project manager with deep experience in Healthcare SaaS, specifically within the compliance, credentialing, or employee health sectors.

What You'll Do

• GTM Execution & Launch Management: Lead the tactical rollout of new products and features. You will own the GTM project timelines in Monday.com, coordinate deliverables across teams, and ensure we hit every product launch date.

• Asset Creation & Messaging: Own the production of sales tools, including one-pagers, slide decks, and case studies. You will turn technical specs into clear, persuasive benefits for healthcare compliance buyers.

• Sales & Commercial Enablement: Act as the "go-to" partner for Sales and Customer Success. You will build battle cards, lead feature trainings, and keep our resource library updated to drive revenue.

• Customer & Market Insight: Assist with competitor research and customer analysis to keep our messaging fresh and relevant within the healthcare compliance industry.

• Product Roadmap Input: Gather feedback from the field to help Product Management understand what features our customers need most.

• Performance Analysis: Use data and KPIs to see which marketing materials are working best and continuously improve our content strategy.

What You’ll Bring

• 2–4 years of professional experience in product marketing, specifically within Healthcare Software/SaaS (Experience with compliance, regulatory, or HR-tech solutions is highly prioritized).

• You thrive in a role that prioritizes "rolling up your sleeves" to create content and manage projects over high-level strategic planning.

• Proven ability to write clearly and persuasively about technical API or data solutions for a professional healthcare audience.

• Hands-on experience with HubSpot CRM and project management platforms like Monday.com or Asana.

• You are highly organized, detail-oriented, and remain calm while managing multiple project timelines simultaneously.

Benefits and Perks for Propelus employees include but are not limited to:

• Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers.

• Professional development allowance to help you grow in the ways that mean the most to you.

• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent.

• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.

For US Employees:

• 401K with company matching, as well as financial planning education and resources.

• Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.

• Lifestyle Spending Account (LSA): We support personal well-being by offering an annual lifestyle spending account that you can use for what matters most to you—whether it’s a gym membership, a meditation app, WFH equipment, or fresh produce delivered to your door.

For LATAM Employees:

• Your health is our top priority! We cover 100% of your health insurance premiums. Our plans include national and international coverage, so you're protected no matter where you are.

• Propelus Flex Club: Our flexible benefits platform gives you monthly points to redeem on what you need most. Plus, you'll get access to exclusive discounts just for being part of our team.

• We've got you covered with a life insurance policy, paid 100% by the company. You can also add your beneficiaries at an exclusive, discounted rate.

We are an equal opportunity employer and value diversity at Propelus. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Candidates from all backgrounds are encouraged to apply.

Full-time positions are scheduled to work 40 hours per week, M-F unless required otherwise by projects. Part-time positions are scheduled to work a maximum of 30 hours per week. Equipment, benefits, and perks are not provided to part-time or temporary employees.