Product Marketing Manager

The Role

We’re looking for a Product Marketing Manager to lead Podium’s go-to-market product release and content development efforts, across Podium’s verticals of focus (e.g. Auto, Home Services, Medspa). This is a high-visibility, high-impact role where you will be a critical driver of Podium’s growth. This role is for someone who can turn customer insight into strategy, and strategy into content that drives revenue. You love driving coordination across stakeholders, defining positioning, and executing initiatives with urgency and ownership to get things done.  

You’ll own go-to-market product release strategy, launch execution & enablement, and content generation. You should be equally comfortable developing high-level positioning and strategy as you are rolling up your sleeves to write web content and white papers, as you are coordinating cross functional launches, enabling the field, or executing campaigns directly where needed.

Key Responsibilities

Launch & GTM Strategy

• Develop launch positioning, messaging, and high-level selling strategy.
• Own launch prep and coordination for your verticals; ensuring successful execution.
• Draft enablement materials (sales decks, objection handling docs, scripts, FAQs) and deliver to Sales & CX ahead of launch.
• Own website content/narrative updates pertaining to launches. 
• Keep teams aligned on launch timelines & key info (e.g. launch calendars) 
• Define & track success metrics for launches and campaigns.

Content & Insights 

• Draft marketing materials; emails, webinars, event materials that accelerate adoption.
• Write high-impact marketing that accelerates growth for launches & evergreen marketing: emails, webinars, whitepapers, trade show speaking decks
• Own customer case study pipeline (use AI to automate) from sourcing to packaging
• Generate vertical-specific claims / proof points from internal data.

• Build and update a vertical messaging framework, competitive angles, top proof points, customer stories and distribute to customer facing teams 
• Ensure all communications are anchored in credible data and differentiated value props. Provide feedback and learnings to product teams to influence the roadmap 
• Act as the “voice of the customer” by running frequent customer interviews 
• Identify new opportunities for AI to remove friction  (e.g., marketing insights bots, personalized email generators, sales assistant GPTs). 

What You Bring

• 4-6 years in product marketing, product management, enablement, GTM product strategy, or consulting (B2B SaaS preferred).
• Proven ability to own launches end-to-end: defining positioning, creating launch materials, managing cross-functional workplans, and driving adoption.
• High visibility, high ownership operator — equally comfortable shaping strategy as you are executing campaigns, building content, and enabling the field.
• Exceptional communication and organizational skills; able to bring clarity to chaos, align stakeholders, and present confidently to senior leadership as well.
• Strong storytelling and writing skills: capable of producing decks, one-pagers, customer stories, and thought leadership content that resonates and converts.
• Customer first mindset: demonstrated ability to translate customer insights into differentiated narratives and validate positioning with data, interviews, and feedback.
• Familiarity with AI workflows (prompting, testing, iterating) and eagerness to experiment with new tools to scale marketing impact.
• A bias for action, urgency, and results. Ability to thrive in ambiguity.

Operating Principles

At Podium, we hire people who thrive in high-ownership, fast-paced environments. We live by our principles: extreme urgency, impact over activity, founders’ mentality, and raising the bar for each other. If that excites you, you’ll fit right in.