Product Marketing Manager (Platform)

Devoted Fusion is an end-to-end self-service freelance talent solution built for the games industry to help developers and publishers hire pre-vetted expert-level art and animation talent quickly, transparently, securely, and affordably. The Devoted Fusion hub connects studios to capable, available, relevant, and efficient freelance talent globally, with backend tools that handle contracts, invoicing, and payments while protecting the freelancer and studio clients.

We are looking for an experienced games industry Product Marketing Manager to lead the marketing efforts for our innovative platform.

The Product Marketing Manager is responsible for determining the most appealing features of our products and promoting them to prospective and current customers. This person will become an expert on the company’s products and features to properly market them and to inform customers of their value and benefits. As the Product Marketing Manager, you will immerse yourself in our platform offerings, becoming an expert on our features, value propositions, and benefits. Your goal will be to effectively communicate the unique value of our innovative platform. 

Key Responsibilities

• Develop and execute multi-channel marketing campaigns, including digital advertising, social media, email marketing, and events, to drive user acquisition and engagement.

• Determine the most appealing features of our gaming platform and develop marketing strategies to promote them to prospective and current customers.

• Become an expert on the company’s products and features, effectively communicating their value propositions and benefits to customers.
• Conduct thorough research on competitors and perform market analysis to understand consumer preferences and market trends in the gaming industry.
• Collaborate closely with cross-functional teams, including product development, sales, and customer support, to ensure alignment of marketing initiatives with business objectives.
• Monitor and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and optimize strategies for maximum impact.
• Stay abreast of industry trends and best practices in gaming and technology to inform marketing strategies and tactics.

Requirements

• 5+ years of experience in product marketing, preferably in the gaming industry.
• Strong understanding of gaming platforms, gaming communities, and consumer behavior in the gaming industry.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
• Strategic thinker with a data-driven approach to decision-making and problem-solving.
• Creative mindset with the ability to develop compelling marketing content and campaigns.
• Proficiency in marketing analytics tools and platforms.
• Passion for gaming and technology.

Benefits

Why Join Us?

We offer:

• Strong and enthusiastic team – you will have the opportunity for knowledge sharing, learning, and professional self-development
• Interesting and challenging tasks – solve diverse and challenging issues, communicate with people within the company as well as with our partners;
• Convenient working conditions – remote work, the opportunity to build your own working day with flexible working hours
• А chance to work in a highly professional and dynamic team working with a wide range of International Game Production projects, attractive remuneration package, and opportunities to develop professionally.

This is a remote, full-time contracted position.

We are an equal opportunity company and all qualified applicants will receive consideration for a contract without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.