Product Marketing Manager

About Pantheon

Pantheon WebOps Platform powers the open web, running more than 300,000 sites in the cloud for customers including Google, Princeton, Salesloft and Doctors Without Borders. Every day, thousands of developers and marketers create, iterate, and scale WordPress and Drupal sites to reach billions of people globally. Pantheon’s multitenant, container-based platform enables organizations to manage all of their websites from a single dashboard. Organizations including Clorox and the United Nations drive results through accelerated development and real-time publishing using Pantheon’s collaborative workflows.

The Role 

The Product Marketing Manager (PMM) is the bridge between our product teams and the market. This role is responsible for translating product features into clear customer value, ensuring market readiness for all new releases, and enabling our customer-facing teams. The PMM executes the core positioning and messaging for our portfolio, ensuring tactical clarity and consistency across all channels to drive immediate adoption and product understanding.

Key Responsibilities

1. Market & Customer Expertise

• Customer Insights: Deeply understand our target buyers and users, defining and maintaining detailed buyer personas (including their pain points, decision-making criteria, and "jobs to be done").

2. Competitive Research and Deliverables

• Competitive Intelligence: Conduct focused, tactical competitive research to monitor the landscape, identify feature gaps, and understand competitor messaging shifts.
• Deliverable Creation: Own the creation and maintenance of internal competitive deliverables, such as battlecards, teardowns, and comparison guides, ensuring Sales and Marketing are equipped to win against key competitors.

3. Positioning & Messaging

• Value Translation: Own the tactical creation of clear, concise messaging that translates technical product features into quantifiable customer benefits and compelling value propositions.
• Product Content Development: Create and maintain high-impact core product content, including website copy, feature pages, and data sheets, ensuring messaging clarity and accuracy across all platforms.
• Launch Readiness: Ensure all marketing and sales materials are updated and ready for deployment in support of product releases.

4. Go-to-Market (GTM) Execution & Release Support

• Launch Coordination: Execute and coordinate all cross-functional activities (Sales, Marketing, CS) necessary to support successful product and feature releases.
• Adoption Tracking: Monitor initial adoption and usage metrics post-launch, providing actionable feedback to Product and Sales teams.

5. Sales & Cross-Functional Enablement

• Sales Enablement Collaboration: Partner closely with the Sales Enablement team to provide product expertise and content. This includes developing and delivering high-impact, tactical assets, such as product demos and presentations, to ensure the Sales team is equipped for every customer conversation.
• Product Collaboration: Work closely with Product Management to review feature functionality and ensure a clear, market-ready articulation of all new capabilities.

Qualifications

• Experience: 3+ years of experience in Product Marketing, preferably in B2B SaaS or WebOps/Development tools.
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
• Execution Focus: Demonstrated ability to execute multiple concurrent product launches and effectively translate complex technical concepts.
• Communication: Exceptional written and verbal communication skills, with a talent for translating technical specifications into clear, concise, and persuasive marketing copy.
• Collaboration: Highly collaborative and comfortable working across multiple teams, including technical and non-technical stakeholders.

Bonus Points (Preferred Qualifications)

• Experience marketing products built on Drupal or WordPress.
• Proficiency with Salesforce, Amplitude.

What We Offer

We have all the usual perks and benefits but what we can really offer you is a fantastic work environment powered by an amazing team.

• Industry competitive compensation and equity plan
• Flexible time off, sick days, and 13 paid holidays
• Comprehensive medical insurance including Health, Dental and Vision
• Paid parental leave (plus fertility, adoption and other family planning benefits)
• In-office workspace (San Francisco)
• Monthly allowance for wellness, reading and access to LinkedIn Learning for continued development
• Events and activities both team-based and company wide that inspire, educate and cultivate

Pantheon is an equal opportunity employer and we welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law. Pantheon complies with federal and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If you need a reasonable accommodation due to a disability for any part of the interview process, please contact [email protected]. Pursuant to local and federal regulations, Pantheon will consider qualified applicants with arrest and conviction records for employment.

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

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