Product Marketing Manager, Onchain

About the team + role

The Robinhood Crypto team’s mission is to build trusted, low-cost crypto experiences for customers around the world. As part of this mission, we’re expanding our onchain products — building developer-facing tools and services that connect customers to web3 in a simple, secure, and compliant way.

As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto’s onchain products! You’ll lead go-to-market strategy for new products and features and help shape how we bring our onchain developer offering to market in a highly regulated and fast-moving environment.

We’re looking for a product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, engineering, creative, research, legal, compliance, and more!

The role is located in the Toronto office location listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

• Own product marketing for Robinhood Crypto’s onchain products, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with cross-functional counterparts
• Translate technical concepts into clear narratives, messaging, and customer-facing marketing that resonates with developers and ecosystem partners
• Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
• Serve as a strategic advisor to product and engineering teams, helping inform roadmaps and product improvements based on developer feedback, ecosystem insights, and market dynamics
• Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
• Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement across Robinhood Crypto’s onchain ecosystem
• Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
• Be a strong customer champion, creative marketer, and problem solver

What you bring

• 7+ years experience in product marketing in tech (developer products a plus)
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
• Ability to break down complex concepts so they’re simple, clear, and human
• Strong relationship-building skills and ability to lead cross-functionally through influence
• Data-informed decision making, including familiarity with experimentation and performance measurement
• Comfort operating in regulated products and partnering closely with legal and compliance teams
• Thrives in a fast-paced environment with a bias toward action

Our team is committed to providing an inclusive and welcoming interview experience for all candidates. If you require a specific accommodation during the application or interview process due to a physical or mental condition, please complete this Applicant Accommodation Form to notify our team. The form should only be completed if you need a specific accommodation.

AI Usage Disclosure: Robinhood uses artificial intelligence (AI) tools to support parts of our recruiting process. These tools enhance the efficiency and consistency of our hiring process; however, all hiring decisions are made by our hiring teams.

Vacancy Notice: This job posting represents an existing vacancy that we are actively seeking to fill.