Product Marketing Manager

As a Product Marketing Manager, you will be the driving force that turns this complex vision into simple, compelling market narratives. You will operate at the intersection of product, brand, and GTM strategy, balancing the monumental task of category creation with accelerating the growth of our existing high-value portfolio. This role is about defining how the world understands the future of CX. 

What You’ll Do:

Positioning & Narrative Development 

• Own the product story — from market insight to messaging to launch. 
• Build positioning that clearly differentiates Nextiva in the era of Agentic CX. 
• Create persona-based frameworks that fuel campaigns, sales conversations, and thought leadership. 
• Partner with Brand and Growth Marketing to turn capabilities into stories that connect emotionally and commercially. 

Go-to-Market Leadership 

• Lead GTM planning for launches and feature releases, ensuring every team — from Sales to Success — is ready to win. 
• Define launch goals, success metrics, and feedback loops that accelerate learning. 
• Collaborate with Product to shape roadmaps based on market signal and storytelling opportunities. 

Portfolio Growth & Adoption 

• Drive awareness and adoption across Nextiva’s current portfolio — refining positioning, packaging, and messaging to highlight evolving value. 
• Partner with Product and Growth Marketing to identify opportunities for expansion, cross-sell, and retention. 
• Ensure every product and feature ladders up to the Agentic CX vision and system-of-record strategy. 

Market & Competitive Intelligence 

• Keep a pulse on trends, customer needs, and competitive shifts — and use those insights to evolve messaging and strategy. 
• Build and maintain competitive battlecards, win/loss insights, and messaging updates for field teams. 

Sales Enablement & Impact 

• Partner with the Sales Enablement team to bring the product story to life across the field. 
• Build story-driven content — decks, demos, one-pagers, and objection guides — that help sellers win. 
• Align on programs that make every rep fluent in our message and confident in the value we deliver. 

Voice of the Customer 

• Partner with Product, Customer Success, and Marketing to bring customer stories and insights into every launch. 
• Use data, feedback, and proof points to refine our message and strengthen credibility. 

Who You Are:

• You craft stories that shift perception and create demand. 
• You translate complex technology into clear, human narratives. 
• You think in systems — connecting product truth, market position, and go-to-market motion. 
• You see AI and CX as levers for better business outcomes. 
• You work where strategy meets execution, alongside product and sales. 
• You blend creativity and rigor. You move fast, stay curious, and care deeply about impact. 

What Success Looks Like:

• Messaging that sharpens our position and defines the category. 
• Launches that drive awareness, adoption, and revenue impact. 
• A portfolio energized through clear storytelling and market momentum. 
• Sales teams fluent in our story — confident, aligned, and effective. 
• Every launch fuels the next with sharper insight, stronger execution and bigger impact. 

Nextiva DNA (Core Competencies)

Nextiva’s most successful team members share common traits and behaviors:

• Drives Results: Action-oriented with a passion for solving problems. They bring clarity and simplicity to ambiguous situations, challenge the status quo, and ask what can be done differently. They lead and drive change, celebrating success to build more success.
• Critical Thinker: Understands the "why" and identifies key drivers, learning from the past. They are fact-based and data-driven, forward-thinking, and see problems a few steps ahead. They provide options, recommendations, and actions, understanding risks and dependencies.
• Right Attitude: They are team-oriented, collaborative, competitive, and hate losing. They are resilient, able to bounce back from setbacks, zoom in and out, and get in the trenches to help solve important problems. They cultivate a culture of service, learning, support, and respect, caring for customers and teams.

Total Rewards 

Our Total Rewards offerings are designed to allow Nexties to take care of themselves and their families so they can be their best, in and out of the office. 

Our compensation packages are tailored to each role and candidate's qualifications. We consider a wide range of factors, including skills, experience, training, and certifications, when determining compensation. We aim to offer competitive salaries or wages that reflect the value you bring to our team. Depending on the position, compensation may include base salary and/or hourly wages, incentives, or bonuses. 

• Health 🍏 - Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage 
• Insurance 💼 - Life, disability, and supplemental indemnity plans 
• Work-Life Balance ⚖️ - Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays 
• Financial Security 💰 - 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA 
• Wellness 🤸‍ - Employee Assistance Program and comprehensive wellness initiatives 
• Growth 🌱 - Access to ongoing learning and development opportunities and career advancement 

At Nextiva, we're committed to supporting our employees' health, well-being, and professional growth. Join us and build a rewarding career! 

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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