Product Marketing Manager, New Markets

The Role 

Reporting to the VP of Product Marketing, you are the founding member of the global core product marketing team. You will work closely with product, engineering, forward deployed engineers, sales, and customer success to build our product narrative, core positioning and messaging, and product architecture and naming. You will also lead the development of our product launch strategy and go-to-market execution. This is a builder role that requires both extreme velocity and a systems thinking approach. 

Key Responsibilities 

• Develop core narratives and messaging - Create compelling narratives and value propositions for capabilities across the entire platform 

• Develop the strategy and GTM launch muscle - Own and orchestrate the company wide approach to bringing innovation from all parts of our tech stack to the market 

• Drive high-visibility launches - Own and orchestrate high-profile launches that impact company messaging, aligning multiple features under a cohesive innovation story to maximize launch impact 

• Champion customers - Use product analytics, customer interviews, and more to become an expert on users' needs, goals, motivations, and dreams 

• Stay ahead of the competition - Conduct closed/won analyses, keep up to date with competitors' movements, and identify differentiators that keep narratives fresh and sellers on top 

• Influence product strategy - Champion customers' needs to inform product strategy and roadmap 

• Define crisp, clear messaging that helps customers understand Peregrine’s unique approach to delivering transformational outcomes through an end-to-end data and AI strategy 

• Transform complex technical content into compelling demos, sales enablement, and inspiring campaigns 

• Own customer-facing product architecture, packaging, and naming 
  

Requirements: 

• 10+ years of marketing experience, preferably with 8+ years of product marketing experience in the B2B SaaS space 
• Bilingual in tech and business. You can dive deep into APIs, data models, and other technical topics with engineers, then seamlessly translate that into business value and outcome for executives and customers. (Past experience in simplifying AI, data, logistics or fintech products is a plus) 
• Self-starter with a heavy bias to action and comfort in ambiguity. You flourish when given responsibility and ownership and can drive towards clarity with cross-functional teams
• Track record with modern marketing mix, ranging from product-driven keynotes to campaigns to more technical content like whitepapers
• Naturally collaborative, resourceful, and outcomes-oriented
• Have a high-degree of ownership, initiative and accountability.
• Have a demonstrated ability to partner effectively with product, revenue, and executive teams to drive GTM alignment 

Salary Range: $175,000 - $215,000 Annually + Benefits + Equity (if applicable) + Bonus (if applicable)

Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is here.