Product Marketing Manager - Medical Devices - Kortrijk - ASAP Start - Freelance / CDI

Product & Lifecycle Communication

• Own all product communication activities across the full lifecycle (HW & SW), from launch through end‑of‑life/end‑of‑service.
• Ensure consistent and relevant value messaging aligned with commercial objectives.

Launch & Go‑to‑Market Execution

• Develop, manage, and implement global launch programs.
• Equip regional and channel teams with the tools needed for successful product adoption.
• Lead the global marketing plan for a designated product line.

Sales Enablement & Collateral

• Collaborate with sales teams to identify required sales support tools.
• Produce product collateral and messaging that communicate value to multiple stakeholder groups.
• Manage the creation, accuracy, and effectiveness of all sales assets.
• Lead monthly sales communications and support ongoing internal/external sales communication.

Digital & Regulatory Alignment

• Ensure accurate and up‑to‑date product representation on the company website.
• Validate all materials through the appropriate regulatory review processes.

Performance Measurement & Market Insights

• Measure the impact and effectiveness of enablement activities and materials.
• Track competitor activities and generate market insights to support decision‑making.

Qualifications

• Master’s degree preferred (Bachelor accepted).
• Minimum 5 years of experience in Product Marketing or a similar role.
• Experience in Healthcare, Medical Devices, or IVD is required.

Skills

• Excellent communication and cross‑functional collaboration skills.
• Ability to translate technical features into compelling value propositions.
• Fast learner with strong analytical thinking.
• Team‑oriented mindset with a structured, proactive approach.

Languages

• English required (additional languages are an advantage).

• Must hold a valid work permit (if non‑EU)
• Must hold a valid residence permit