Collaborate closely with sales and marketing teams to develop compelling narratives and enable sales teams with effective messaging strategies for complex lending propositions.
At OakNorth, we’re on a mission to empower ambitious businesses with the funding they need to grow. Since 2015, we’ve lent over $18bn across the UK and US, supporting job creation, housing development and long-term economic growth.
As OakNorth continues to scale its lending business in the US, clear positioning, compelling propositions and strong commercial execution are critical. Marketing plays a central role in shaping how our products are understood in the market, how we go to market, and how we enable our commercial teams to win larger, more complex deals.
We’re looking for a Product marketing manager to enable our sales team, strengthen our positioning, grow and commercialise our lending propositions in the US market.
This role sits at the intersection of commercial and marketing, it involves sales enablement and organizing cross-channel campaigns, collaborating with the larger marketing team. The role involves owning product positioning, coming up with industry & customer stories & narratives, shaping go-to-market strategy and designing campaigns that support growth, while ensuring our sales teams are equipped with the messaging, narratives and materials they need to convert effectively.
Success is largely defined by the improvement of sales teams’ metrics and our ability to get demand from new types of clients & segments.
You’ll collaborate closely with the Debt Finance team in the US, as well as the skilled Marketing team within the UK, to turn complex lending propositions into clear, compelling stories that resonate in the market and perform in sales conversations. Strong stakeholder management will be essential to ensure alignment and impact.
What you’ll do
Develop clear, differentiated positioning, value propositions and USPs for specific segments grounded in customer needs, market insight and competitive context
Come up and execute cross-channel campaigns to generate demand or engage the existing customers / prospects
Design sales-led campaigns and plays that support outbound activity, account targeting and large deal conversion
Create and maintain high-impact sales and marketing collateral, including pitch decks, one-pagers, case studies, battlecards and sector-specific materials
Partner closely with Commercial teams to understand objections, friction points and conversion challenges, and address them through stronger positioning and messaging
Support sales teams in unlocking larger opportunities through clearer narratives, proof points and tailored stories
Work with Growth, paid and content specialists to define what should be communicated, to whom and why, while allowing specialists to own channel execution
Collaborate with Commercial, Credit, Compliance and Legal to ensure messaging is accurate, credible and commercially effective
Continuously refine positioning, campaigns and enablement based on performance data, market trends and sales feedback
Provide on-the-ground support to the events team, contributing to the planning and delivery of client events and conferences
What we’re looking for
5+ years experience in product marketing or commercial marketing within B2B, fintech or financial services
Demonstrated ability to own positioning, messaging and go-to-market strategy for complex products
Experience working closely with sales teams to support commercial performance
Confidence shaping campaign strategy and marketing narratives, even when execution sits with others
Ability to translate complex products and markets into clear, compelling stories
Strategic thinker with strong commercial judgement
Comfortable working close to revenue and commercial decision-making
Strong stakeholder management across Sales, Product, Growth and Compliance
OakNorth is redefining lending to lower mid-market businesses globally. We provide data and technology-driven solutions to borrowers and lenders through the OakNorth Platform - enabling faster and smarter decision making across the loan lifecycle.
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