Product Marketing Manager

AI overview

Lead the product marketing efforts at Curinos by developing go-to-market strategies and product playbooks that enhance positioning and messaging for competitive advantage.

The Product Marketing Manager (PMM) is the strategic link between Product, Marketing, Sales, and our customers. This role supports Curinos’ go-to-market (GTM) strategies and crafts product stories that differentiate us in competitive markets and resonate with target buyers. The PMM will own positioning, messaging, and the development of GTM assets across the product lifecycle — from market introduction to customer expansion. This position reports directly to the Director of Product Marketing. 

Responsibilities

  • Develop and maintain product playbooks, including positioning and messaging tailored for target buyer personas
  • Conduct in-depth market and competitive analysis to inform both strategy and playbooks
  • Build and oversee go-to-market plans around product launches, feature releases, and promotions
  • Enable sales with the appropriate materials they need to succeed, such as battle cards, pitch decks, and other various collateral
  • Work cross-functionally with account-based marketing and sales functions to align on persona narratives, buying-cycles and competitive positioning at the account level
  • Gather and synthesize both customer and sales insights through internal data, external research and standardized feedback loops
  • Track and influence KPIs related to the impact product marketing has across various GTM activities

Base Salary Range: $120,000 - $140,000 (plus Bonus)

  • Bachelor’s degree in marketing or related field; advanced degrees a plus
  • 3-5 years of B2B product marketing experience for Manager 
  • Experience working in Fintech / SaaS / or technology a plus
  • Excellent written communications, PPT slide design and storytelling ability
  • Strong analytical skills, comfortable with competitive analysis and market data
  • Experience with sales enablement and GTM execution
  • Familiarity with marketing automation, CRM, analytics tools, and cross-functional collaboration
  • Comfortable working in a high-growth,  and data-driven environment

Why work at Curinos?

  • Competitive benefits, including a range of Financial, Health and Lifestyle benefits to choose from
  • Flexible working options, including home working, flexible hours and part time options, depending on the role requirements – please ask!
  • Competitive annual leave, floating holidays, volunteering days and a day off for your birthday! 
  • Learning and development tools to assist with your career development
  • Work with industry leading Subject Matter Experts and specialist products
  • Regular social events and networking opportunities
  • Collaborative, supportive culture, including an active DE&I program
  • Employee Assistance Program which provides expert third-party advice on wellbeing, relationships, legal and financial matters, as well as access to counselling services

Applying:

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't meet all the requirements. If you're excited about working for us and have relevant skills or experience, please go ahead and apply. You could be just what we need! 

If you need any adjustments to support your application, such as information in alternative formats, special requirements to access our buildings or adjusted interview formats please contact us at [email protected] and we’ll do everything we can to help.

Inclusivity at Curinos: 

We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Curinos is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics. 

Perks & Benefits Extracted with AI

  • Flexible Work Hours: Flexible working options, including home working, flexible hours and part time options, depending on the role requirements – please ask!
  • Paid Time Off: Competitive annual leave, floating holidays, volunteering days and a day off for your birthday!

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

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Salary
$120,000 – $140,000 per year
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