Product Marketing Manager

About Highlight At Highlight, we help consumer brands make better product decisions before they launch to market. Highlight enables product, innovation, and insights teams to test product concepts, formulations, packaging, and messaging with real consumers — quickly delivering actionable feedback that accelerates confident decision-making. Our platform combines research expertise with AI-powered technology, enabling teams to run research-grade testing faster and at greater scale than traditional methods. We work with leading brands across CPG, food & beverage, and consumer goods, helping them move from concept to confident product launch. As Highlight continues its evolution toward a software-first platform, we are looking for a Product Marketing Manager to help define how our product is positioned, explained, and brought to market. The Role This is a high-impact, cross-functional role at the center of Highlight’s go-to-market strategy. The Product Marketing Manager will partner closely with Sales, Product, and Marketing to define how Highlight’s platform is positioned in the market and how our value is communicated across the entire customer journey. You will help translate market insight, customer feedback, and product innovation into clear narratives, messaging, and go-to-market strategies that drive pipeline, accelerate deals, and strengthen our market position. This role reports directly to the Chief Revenue Officer and will play a key role in shaping Highlight’s next phase of growth. What You'll Own Product Positioning & Market Narrative - Define and evolve Highlight’s product positioning and market narrative - Translate complex product capabilities into clear customer value - Develop messaging frameworks for core ICPs and buyer personas - Maintain competitive positioning and differentiation in the market Go-to-Market Strategy - Lead messaging and go-to-market planning for product launches and feature releases - Partner with Product and Demand Generation to ensure new capabilities are successfully introduced to the market - Develop launch plans that align across Sales, Marketing, and Customer Success Sales Enablement - Own and continuously evolve Highlight’s core pitch narrative - Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging - Work closely with the Revenue team to refine messaging based on real sales conversations Customer Journey & Buyer Insights - Map messaging and content across the full customer journey - Translate customer insights, feedback, and research into compelling stories and positioning - Help the organization better understand how customers evaluate and purchase Highlight Customer Proof & Market Insight - Develop case studies, customer stories, and outcome-driven narratives - Turn product insights and research outcomes into clear value messaging - Support thought leadership and educational initiatives that position Highlight as a category leader What Success Looks Like Within the first 90 days: - Sales teams are using a clear, consistent product narrative - Messaging across campaigns and outbound reflects strong differentiation - Product launches are supported by structured go-to-market plans - The organization has a stronger understanding of the customer journey and buyer motivations Longer term, success looks like: - Increased pipeline conversion - Faster sales cycles - Stronger market understanding of Highlight’s value and differentiation Who You Are Strategy & Structured Thinking - Experience in product marketing, strategy consulting, GTM strategy, or similar roles - Ability to synthesize multiple inputs (customer feedback, sales insight, market data) into clear market narratives - Strong strategic thinking around markets, positioning, and category development Customer Journey Expertise - Deep understanding of how enterprise buyers evaluate and purchase software - Ability to map messaging and enablement across the full customer journey - Experience working closely with Product, Sales, and Customer Success teams Data & Market Insight Orientation - Comfort working with data, research, and market insights - Background or familiarity with market research or consumer insights - Ability to translate research and data into clear messaging and positioning Early-Stage Builder Mentality - Experience in early-stage or high-growth SaaS environments - Comfortable operating where processes and messaging are still evolving - Bias toward building, testing, and iterating quickly Qualifications - 4–8 years experience in product marketing, strategy, or go-to-market roles - Experience working closely with sales organizations in B2B SaaS - Strong written and verbal communication skills - Ability to operate cross-functionally with Product, Sales, and Marketing Bonus experience: - Consumer insights, research technology, or CPG industries - Early-stage SaaS or startup environments - AI-enabled products or platforms